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Flexible working: it’s not just for mums

Flexible working: it’s not just for mums

Flexible working: it’s not just for mums Flexible working just got a lot easier in the UK. From April 6th 2024, employees have the legal right to make flexible working requests from the first day of their job, down from the 26 weeks of employment that was previously...

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Female investors should be role models, not rarities

Female investors should be role models, not rarities

Female investors should be role models, not rarities   Female investors shouldn't be a rarity. While Hollywood movies such as The Wolf of Wall Street popularised images of male-dominated investment scenes, progress in improving gender equality should point to...

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How to Improve Media Relations

How to Improve Media Relations

Securing positive press coverage is the goal of PR, but a glowing front page story on a national publication doesn’t just appear out of thin air. This requires strong media relations guided by a well researched and informed media relations strategy.

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What can B2B PR learn from holiday ads?

What can B2B PR learn from holiday ads?

What can B2B PR learn from holiday ads? Holiday season is well underway, which means festive campaigns are back. Every year, Christmas ads swap commercial messages for imaginative stories that spark feelings of comfort, happiness, and joy. Here are some lessons B2B...

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Find your voice: How do you become a speaker at an event?

Find your voice: How do you become a speaker at an event?

Find your voice: How do you become a speaker at an event? Commanding the stage at a keynote session is one of the biggest profile-boosting goals for many business leaders, but the question is: how do you become a speaker at an event? While innovative thinkers across...

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Three reasons why B2B thought leadership matters

Three reasons why B2B thought leadership matters

Three reasons why B2B thought leadership matters While most business-to-business players appreciate the value PR drives, there is sometimes confusion about what sets B2B thought leadership apart.  For those used to the traditional industry focus on brand and product...

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Five Takeaways from the London Climate Technology Show 2023

Five Takeaways from the London Climate Technology Show 2023

Five Takeaways from the London Climate Technology Show 2023 Global warming is the greatest challenge of our time – and the tech world is rising to meet it. We headed to this year’s London Climate Technology Show to check out how cleantech innovators, leading policy...

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The download from DMEXCO 2023: three key takeaways

The download from DMEXCO 2023: three key takeaways

The download from DMEXCO 2023: three key takeaways  With more than 650 exhibitors and 700 global speakers taking part this year, DMEXCO remains one of the key events in the digital advertising industry calendar. The Cologne conference continues to evolve every year...

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Why I took GingerMay on the B Corp™ journey

Why I took GingerMay on the B Corp™ journey

Why I took GingerMay on the B Corp™ journey It has always been my belief that businesses are responsible for changing their spheres of influence for the better. That means caring for the individuals in their teams. Supporting their community and their industry....

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The AI innovations progressing industrial decarbonisation

The AI innovations progressing industrial decarbonisation

The AI innovations progressing industrial decarbonisation The UK government recently awarded £4M in funding to companies harnessing artificial intelligence (AI) to advance industrial decarbonisation. From energy and agriculture to ensuring AI technology itself is...

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What is the goal of integrated communication in B2B tech?

What is the goal of integrated communication in B2B tech?

What is the goal of integrated communication in B2B tech? Put simply, integrated communications empower B2B tech companies to achieve their business objectives.  But of course, it’s never that straightforward. These objectives are unique to each organisation, meaning...

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PR and integrated comms metrics: All that glitters is not gold

PR and integrated comms metrics: All that glitters is not gold

PR and integrated comms metrics: All that glitters is not gold How do businesses in the technology sector measure the success of their PR and communications while ensuring they separate vanity metrics from sanity metrics?  I addressed this question in a recent episode...

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How to achieve top tier coverage that cuts through the noise

How to achieve top tier coverage that cuts through the noise

How to achieve top tier coverage that cuts through the noise Achieving tier one media coverage is often the pinnacle of a business’ marketing strategy. National newspapers and top tier trade publications offer an invaluable platform for companies to showcase their...

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6 ad tech trends that will dominate in 2023

6 ad tech trends that will dominate in 2023

Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake. 

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Thriving in a downturn (and smashing your competitors): Part two

Thriving in a downturn (and smashing your competitors): Part two

A surprising number of businesses don’t understand they are partially using their marketing investment to drive new leads and improve their reputation.
At the heart of this is Search Engine Optimisation (SEO), which determines your website’s position on a search engine’s results page.

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