Sep 14, 2023
Why I took GingerMay on the B Corp™ journey It has always been my belief that businesses are responsible for changing their spheres of influence for the better. That means caring for the individuals in their teams. Supporting their community and their industry....
Sep 1, 2023
The AI innovations progressing industrial decarbonisation The UK government recently awarded £4M in funding to companies harnessing artificial intelligence (AI) to advance industrial decarbonisation. From energy and agriculture to ensuring AI technology itself is...
Aug 18, 2023
What is the goal of integrated communication in B2B tech? Put simply, integrated comms empowers B2B tech companies to achieve their business objectives. But of course, it’s never that straightforward. These objectives are unique to each organisation, meaning an...
Aug 4, 2023
PR and integrated comms metrics: All that glitters is not gold How do businesses in the technology sector measure the success of their PR and communications while ensuring they separate vanity metrics from sanity metrics? I addressed this question in a recent episode...
Jul 6, 2023
Cannes Lions, CES, AOP Crunch, and New Video Frontiers are key events the advertising industry looks to for insights into both current trends and what the future may hold.
Here’s what we’ve seen and learned from these events in the first half of the year.
Jun 13, 2023
The rise of generative AI has opened new doors in advertising. How can agencies and advertisers use these tools to bring campaigns to life?
May 19, 2023
How to achieve top tier coverage that cuts through the noise Achieving tier one media coverage is often the pinnacle of a business’ marketing strategy. National newspapers and top tier trade publications offer an invaluable platform for companies to showcase their...
Apr 21, 2023
Why the S&G in ESG also matter to the ad industry: Q&A with Andy Power, Founder of Legacy Media Sustainability is a key topic of discussion in the digital advertising industry, and one which I follow keenly. So, at the recent New Video Frontiers event I was...
Mar 14, 2023
Benefits of blockchain for businesses: Part two In the second of a two-part feature we look at the benefits of using blockchain technology in business. If you only have 30 seconds: One of the main benefits of blockchain for business is tackling and preventing fraud...
Feb 25, 2023
In this post, we’ll look at some of the specific techniques used when drafting long-form digital content including the use of keywords, internal and external links and other tips thought to contribute to better rankings on the search engine results page (SERP).
Feb 24, 2023
Why marketers need a B2B SEO content strategy and how to put it into action: Part one Focusing entirely on PR at the expense of search engine optimisation (SEO) - or vice versa - is no longer a viable strategy for B2B businesses and, as the power of SEO grows, it...
Feb 23, 2023
Live sports broadcasts on streaming platforms are driving the growth in connected TV advertising.
Feb 22, 2023
The connected TV (CTV) advertising market is growing – and so are the opportunities for brands.
Feb 21, 2023
From dynamic signage at shopping malls or grocery stores, to digital ads in train stations and airports, we explore the rise of Digital-Out-of-Home advertising
Feb 15, 2023
In the first of a two-part feature we explore the fundamentals of blockchain, how it works, and address some misconceptions about blockchain technology.
Jan 18, 2023
Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake.
Dec 14, 2022
A surprising number of businesses don’t understand they are partially using their marketing investment to drive new leads and improve their reputation.
At the heart of this is Search Engine Optimisation (SEO), which determines your website’s position on a search engine’s results page.
Nov 7, 2022
PR – specifically thought leadership – is the gateway to gaining ground with key audiences, helping to grow your reputation and deliver leads in a downturn. There is a reason leading businesses and brands prioritise this activity over other marketing functions.
Oct 10, 2022
To prioritise mental health in the workplace and to demonstrate our ongoing dedication to the cause, GingerMay has signed up to the Mental Health at Work Commitment.
Sep 15, 2022
After two years of online events, DMEXCO is once again back in full real-world force. Attendees will want to ensure their own DMEXCO agenda and event itinerary is fully aligned with what’s planned.
Aug 5, 2022
Mediatel events are the go-to for the latest digital trends. Here’s our summary of the fascinating themes that have emerged so far this year.
Jul 22, 2022
With tourism representing 8% of global carbon emissions, GingerMay shares three effective ways to eco-holiday and reduce environmental costs.
Jul 13, 2022
The GingerMay team share what they expected when entering the PR industry – and how reality matched up.
Jun 27, 2022
The fintech industry is thriving, but what’s next for the sector and the people who use its services? We took a look at the three top fintech trends of 2022.
Jun 6, 2022
What does it really mean to be an inclusive leader? Here is our guide to key answers from media and advertising players at the latest Rise for Creativity event from Creative Equals.
May 31, 2022
Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.
May 16, 2022
Managing workplace stress: how PR companies can cultivate healthy a work culture.
Apr 27, 2022
The pandemic kicked off a hot debate around the future of work, with hybridity emerging as an increasingly popular option.
Mar 15, 2022
Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda.
Feb 25, 2022
Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.