Thoughts
Why I took GingerMay on the B Corp™ journey
Why I took GingerMay on the B Corp™ journey It has always been my belief that businesses are responsible for changing their spheres of influence for the better. That means caring for the individuals in their teams. Supporting their community and their industry....
The AI innovations progressing industrial decarbonisation
The AI innovations progressing industrial decarbonisation The UK government recently awarded £4M in funding to companies harnessing artificial intelligence (AI) to advance industrial decarbonisation. From energy and agriculture to ensuring AI technology itself is...
What is the goal of integrated communication in B2B tech?
What is the goal of integrated communication in B2B tech? Put simply, integrated comms empowers B2B tech companies to achieve their business objectives. But of course, it’s never that straightforward. These objectives are unique to each organisation, meaning an...
PR and integrated comms metrics: All that glitters is not gold
PR and integrated comms metrics: All that glitters is not gold How do businesses in the technology sector measure the success of their PR and communications while ensuring they separate vanity metrics from sanity metrics? I addressed this question in a recent episode...
H1 2023 is a wrap: Five trends from advertising industry events
Cannes Lions, CES, AOP Crunch, and New Video Frontiers are key events the advertising industry looks to for insights into both current trends and what the future may hold.
Here’s what we’ve seen and learned from these events in the first half of the year.
Generative AI and the future of creativity in advertising
The rise of generative AI has opened new doors in advertising. How can agencies and advertisers use these tools to bring campaigns to life?
How to achieve top tier coverage that cuts through the noise
How to achieve top tier coverage that cuts through the noise Achieving tier one media coverage is often the pinnacle of a business’ marketing strategy. National newspapers and top tier trade publications offer an invaluable platform for companies to showcase their...
Why the S&G in ESG also matter to the ad industry: Q&A with Andy Power, Founder of Legacy Media
Why the S&G in ESG also matter to the ad industry: Q&A with Andy Power, Founder of Legacy Media Sustainability is a key topic of discussion in the digital advertising industry, and one which I follow keenly. So, at the recent New Video Frontiers event I was...
Blockchain 101: Benefits of blockchain for businesses – Part two
Benefits of blockchain for businesses: Part two In the second of a two-part feature we look at the benefits of using blockchain technology in business. If you only have 30 seconds: One of the main benefits of blockchain for business is tackling and preventing fraud...
Why marketers need a B2B SEO content strategy and how to put it into action: Part two
In this post, we’ll look at some of the specific techniques used when drafting long-form digital content including the use of keywords, internal and external links and other tips thought to contribute to better rankings on the search engine results page (SERP).
Why marketers need a B2B SEO content strategy and how to put it into action: Part one
Why marketers need a B2B SEO content strategy and how to put it into action: Part one Focusing entirely on PR at the expense of search engine optimisation (SEO) - or vice versa - is no longer a viable strategy for B2B businesses and, as the power of SEO grows, it...
Connected TV Advertising Trends for 2023: Part two
Live sports broadcasts on streaming platforms are driving the growth in connected TV advertising.
Connected TV advertising trends for 2023: Part one
The connected TV (CTV) advertising market is growing – and so are the opportunities for brands.
Top 5 benefits of Digital-Out-of-Home advertising
From dynamic signage at shopping malls or grocery stores, to digital ads in train stations and airports, we explore the rise of Digital-Out-of-Home advertising
Blockchain 101: A guide to blockchain technology (Part 1)
In the first of a two-part feature we explore the fundamentals of blockchain, how it works, and address some misconceptions about blockchain technology.
6 ad tech trends that will dominate in 2023
Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake.
Thriving in a downturn (and smashing your competitors): Part two
A surprising number of businesses don’t understand they are partially using their marketing investment to drive new leads and improve their reputation.
At the heart of this is Search Engine Optimisation (SEO), which determines your website’s position on a search engine’s results page.
How to thrive in a downturn (and smash your competitors): Part one
PR – specifically thought leadership – is the gateway to gaining ground with key audiences, helping to grow your reputation and deliver leads in a downturn. There is a reason leading businesses and brands prioritise this activity over other marketing functions.
GingerMay signs up to the Mental Health at Work Commitment
To prioritise mental health in the workplace and to demonstrate our ongoing dedication to the cause, GingerMay has signed up to the Mental Health at Work Commitment.
Top PR tips to help you pull together your DMEXCO agenda
After two years of online events, DMEXCO is once again back in full real-world force. Attendees will want to ensure their own DMEXCO agenda and event itinerary is fully aligned with what’s planned.
A round up of the latest digital trends according to Mediatel
Mediatel events are the go-to for the latest digital trends. Here’s our summary of the fascinating themes that have emerged so far this year.
Eco-holidays: how to reduce your environmental impact away from home
With tourism representing 8% of global carbon emissions, GingerMay shares three effective ways to eco-holiday and reduce environmental costs.
Busting PR myths – the truth about public relations
The GingerMay team share what they expected when entering the PR industry – and how reality matched up.
Fintech Trends 2022: Banking, Crypto, and Accounting Transformed
The fintech industry is thriving, but what’s next for the sector and the people who use its services? We took a look at the three top fintech trends of 2022.
How to be an inclusive leader
What does it really mean to be an inclusive leader? Here is our guide to key answers from media and advertising players at the latest Rise for Creativity event from Creative Equals.
Powering greater diversity in PR
Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.
Managing workplace stress: how PR companies can cultivate a healthy work culture
Managing workplace stress: how PR companies can cultivate healthy a work culture.
To Workplace Hybridity, and Beyond: Exploring the new working landscape
The pandemic kicked off a hot debate around the future of work, with hybridity emerging as an increasingly popular option.
Has COVID-19 cancelled face to face? Top tips for meetings in 2022
Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda.
The shifting tides of plastic pollution
Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.
