About Us
WHAT WE DO
Founded by a former data analyst and CMO, we take an analytical approach to identifying your value proposition and building your hard-hitting thought leadership narrative.
With data-driven creativity, we cut through the noise and inspire action.
Our phenomenal client retention rates are testament to the measurable success of our integrated B2B communications programmes.

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Client Excellence Score
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Clients Exit or Go Public
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Staff Excellence Score

VALUES
We are fiercely proud to be independently owned. Our programmes are driven not by shareholder price but by our desire to deliver outstanding work for our clients.
Our reputation and numerous accolades are driven by our values:
_RIGOUR
Applying data, formulating insight, and ensuring robust quality to help clients achieve their business goals
_RELATIONSHIPS
Listening effectively to craft meaningful long-term relationships, both internally and externally
_REMARKABLE THINKING
Combining data insights, reflection, and experience with imagination and creativity
Leadership Team
Victoria Usher
FOUNDER & CEO
Kirsty Langan
ASSOCIATE DIRECTOR
Ginger
CHO
Matthew Usher
OPERATIONS DIRECTOR
Amy Lawrence
ASSOCIATE DIRECTOR
Michelle Campbell
BUSINESS SERVICES DIRECTOR
Victoria is responsible for sustaining strong business growth, realising the agency’s vision, and spearheading its progress. An ex-data and political analyst, she introduced the rigour for which the agency is famed. When not leading from the front, she spends her time horse riding and perfecting moves on a yoga mat, often with Ginger joining in.
Kirsty leads our acclaimed client services. She is responsible for devising outcomes-led communication strategies and overseeing their delivery to the highest standard. This also sees her developing and delivering new products and services to meet the evolving communications needs of our clients. Kirsty spends her free time practising her Russian deadlifts and walking her Border Terrier. She also loves going back to her roots in Scotland to explore the Highlands whenever she can.