Ginger May PR Agency Logo Plain

About Us

WHAT WE DO

Founded by a former data analyst and CMO, we take an analytical approach to identifying your value proposition and building your hard-hitting thought leadership narrative.

With data-driven creativity, we cut through the noise and inspire action.

Our phenomenal client retention rates are testament to the measurable success of our integrated B2B communications programmes.

Strong leaders are more essential than ever.

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Client Excellence Score

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Clients Exit or Go Public

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Staff Excellence Score

Strong leaders are more essential than ever.

VALUES

We are fiercely proud to be independently owned. Our programmes are driven not by shareholder price but by our desire to deliver outstanding work for our clients.

Our reputation and numerous accolades are driven by our values: 

_RIGOUR

Applying data, formulating insight, and ensuring robust quality to help clients achieve their business goals

_RELATIONSHIPS

Listening effectively to craft meaningful long-term relationships, both internally and externally

_REMARKABLE THINKING

Combining data insights, reflection, and experience with imagination and creativity

Leadership Team

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Victoria Usher

FOUNDER & CEO

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Kirsty Langan

ASSOCIATE DIRECTOR

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Ginger

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Matthew Usher

OPERATIONS DIRECTOR

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Amy Lawrence

ASSOCIATE DIRECTOR

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Michelle Campbell

BUSINESS SERVICES DIRECTOR

Victoria is responsible for sustaining strong business growth, realising the agency’s vision, and spearheading its progress. An ex-data and political analyst, she introduced the rigour for which the agency is famed. When not leading from the front, she spends her time horse riding and perfecting moves on a yoga mat, often with Ginger joining in.

Kirsty leads our acclaimed client services. She is responsible for devising outcomes-led communication strategies and overseeing their delivery to the highest standard. This also sees her developing and delivering new products and services to meet the evolving communications needs of our clients. Kirsty spends her free time practising her Russian deadlifts and walking her Border Terrier. She also loves going back to her roots in Scotland to explore the Highlands whenever she can.

Ginger maintains our team’s paw-sitivity, mental health, and wellbeing. Being Chief Happiness Officer, she embodies GingerMay’s team spirit and can advise on the best spaces to nap in the office.

As Operations Director, Matthew equips GingerMay with all the tech, talent, and resources it needs to deliver business excellence and keep a smile on everyone’s faces. His side hustles include modelling agency merch and cycling absolutely everywhere.

Amy leads the PR and communications team, sustaining exceptional client delivery by empowering our team of brilliant Gingers to achieve their full potential. She helps direct GingerMay’s business strategy, driving new initiatives to improve client programmes and bring innovative ideas to life. Outside of work, Amy is following in the steps, spins, and jumps of Torvill and Dean as she perfects her ice skating skills.

Michelle ensures GingerMay lives and breathes its values. She directs how we implement our approaches to CSR and People Experience, including recruitment, team engagement, and team wellbeing. Away from the office, Michelle enjoys pilates, relaxed brunches, and finding new sources of inspiration for interior design.