Connected TV Advertising Trends for 2023: Part two
Live sports broadcasts on streaming platforms are driving the growth in connected TV advertising.
Connected TV advertising trends for 2023: Part one
The connected TV (CTV) advertising market is growing – and so are the opportunities for brands.
6 ad tech trends that will dominate in 2023
Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake.