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PR and integrated comms metrics: All that glitters is not gold

PR and integrated comms metrics: All that glitters is not gold How do businesses in the technology sector measure the success of their PR and communications while ensuring they separate vanity metrics from sanity metrics?  I addressed this question in a recent episode...

6 ad tech trends that will dominate in 2023

Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake.