Gaming webinar part two: gamification and esports opportunities
Our CEO and Founder Victoria Usher recently co-hosted an Appetite Creative webinar entitled ‘How brands can level up their marketing strategies with gaming and esports.’
Advertising in esports: The new champion of engagement
If there’s one industry booming in the current climate it’s gaming, with audiences turning to video games for new forms of entertainment and interaction while spending more time at home.
Gaming webinar part one: Levelling-up brand marketing strategies
With the COVID-19 pandemic pushing the gaming sector into overdrive, the webinar explored the opportunities for brands to capitalise on the gaming boom and interact with growing audiences while they are highly engaged.
Why greater agility will build a brighter marketing future
As lockdown eases, the time has come to move forward. But after months of instability, views on what the marketing future will bring remain uncertain.
Technology PR: The essential skills required
The technology PR sector is an exciting place to be as COVID-19 accelerates the pace of digital transformation.
Webinar: the gaming opportunity brands should be seizing
Gaming growth has reached a new velocity during lockdown. As homebound consumers have reached for their consoles, PCs, tablets and smartphones, the sector has seen its popularity and profits boom.
Collective and artificial intelligence are better together
Artificial intelligence is no longer the stuff of science fiction movies, it is a thriving part of the technology sector and an integral element of our everyday lives.
Immersive technology will change the future of business
Virtual reality (VR) has long held the spotlight when it comes to immersive technologies, and its show-stealing tendencies have only grown in recent months.
Why immersion in video games is so strong
Interest in gaming is surging, with the number of people playing video games across the globe rising over 6% this year to reach 2.7 billion.
As charity events go virtual, what’s next for the sector?
The recent upsurge in digital transformation has made an impact to businesses across the board, and the third sector is no exception.