Generative AI and the future of creativity in advertising
The rise of generative AI has opened new doors in advertising. How can agencies and advertisers use these tools to bring campaigns to life?
How to achieve top tier coverage that cuts through the noise
How to achieve top tier coverage that cuts through the noise Achieving tier one media coverage is often the pinnacle of a business’ marketing strategy. National newspapers and top tier trade publications offer an invaluable platform for companies to showcase their...Why marketers need a B2B SEO content strategy and how to put it into action: Part two
In this post, we’ll look at some of the specific techniques used when drafting long-form digital content including the use of keywords, internal and external links and other tips thought to contribute to better rankings on the search engine results page (SERP).