In this post, we’ll look at some of the specific techniques used when drafting long-form digital content including the use of keywords, internal and external links and other tips thought to contribute to better rankings on the search engine results page (SERP).
A surprising number of businesses don’t understand they are partially using their marketing investment to drive new leads and improve their reputation.
At the heart of this is Search Engine Optimisation (SEO), which determines your website’s position on a search engine’s results page.
PR – specifically thought leadership – is the gateway to gaining ground with key audiences, helping to grow your reputation and deliver leads in a downturn. There is a reason leading businesses and brands prioritise this activity over other marketing functions.