Forging ahead with cross-media measurement in 2021
The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
Will Black Friday remain a key festive tradition?
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
New Video Frontiers 2020: key highlights for CTV
Experts agree CTV has become more than just another buzzword. But while its potential is vast, there are still barriers that to overcome before the CTV revolution can begin.
Mental health matters: Be a wellbeing warrior in the new workplace
The workplace has changed beyond recognition in recent weeks. For many of us the office is now our spare room or dining table, and our co-workers are partners, housemates, parents or children.
Advertising technology helps brands adapt in uncertain times
There’s no denying the outbreak of Covid-19 is impacting the advertising industry with brands showing understandable caution in allocating ad spend.
The present shouldn’t stop future focused marketing investment
Stories have particular power in times of uncertainty. They offer connection, comfort, and hope for the future. Here is one about a company that looked ahead in the wake of turmoil.
In-game advertising: They’re ads, Jim, but not as we know them
The global in-game advertising market is growing steadily by more than 10% each year, and the attraction of the channel for advertisers is clear.
How the cloud transformed employee learning
This article originally appeared in The Times’ Raconteur. Cloud is shaking up traditional employee development, but what impact has this had on the workforce, and ultimately, business performance?
How to manage a multi-generational workforce
By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we’re all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels.
Podcasts: why they’re a smart marketing tool
Podcasts, first developed in 2004, are attracting marketers at an unprecedented level due to their ability to develop a strong consumer-brand connection.