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Discover the new advertising and marketing strategies pinpointed by GingerMay, B2B PR Agency of the year.

Powering greater diversity in PR

Powering greater diversity in PR

Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.

The shifting tides of plastic pollution

The shifting tides of plastic pollution

Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.

How we can save the planet – one meal at a time

How we can save the planet – one meal at a time

How we can save the planet – one meal at a time With sustainability at the heart of our values, GingerMay is always keen to learn how we can be greener. Across 2022, we’ve invited Caroline Burgess-Pike, founder of Eden Green PR, to run workshops on options the team can explore for personal and planetary […]

Three top marketing trends to watch in 2022

Three top marketing trends to watch in 2022

Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate in four years, with over 25% of IPA Bellwether respondents […]

The rise of ‘phygital’: How retailers are using tech to modernise the high street

The rise of ‘phygital’: How retailers are using tech to modernise the high street

The rise of ‘phygital’: How retailers are using tech to modernise the high street Achieving a finely tuned balance between physical and digital experiences is essential for the future success of retail. As one of the areas most affected by pandemic disruption, the retail sector has seen rapid shifts in consumer habits — especially the […]

The ultimate Christmas ad 2021: who took the crown?

The ultimate Christmas ad 2021: who took the crown?

The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown impressive results when their messaging and creative achieve the perfect […]

Key takeaways | Mediatel’s Future of TV Advertising Global event

Key takeaways | Mediatel’s Future of TV Advertising Global event

Key takeaways from Mediatel’s Future of TV Advertising Global event According to leading broadcasters, agencies and tech companies at Mediatel’s Future of TV Advertising Global summit, the current media landscape is brimming with equal opportunities and challenges. While TV is more successful than ever; it’s also facing constantly rising viewer fragmentation. With the growing success […]

The Ad Net Zero report: Five actions for a sustainable ad industry

The Ad Net Zero report: Five actions for a sustainable ad industry

The Ad Net Zero report: Five actions for a sustainable ad industry Growing sustainability awareness has increased many industries’ focus on their environmental impact — and as the Ad Net Zero report shows, advertising has multiple challenges to tackle. Rough estimates indicate each IPA agency is contributing 84,000 tons of carbon dioxide (CO2) emissions each […]

Nations face down climate change together at COP26

Nations face down climate change together at COP26

Nations face down climate change together at COP26 This month saw the final week of the historic COP26 summit, a gathering of world leaders in Glasgow to discuss solutions to the climate crisis. After several years of accelerated natural disasters, the need for more direct action to stop climate change has come into sharper focus, […]

Mapping the marketing trends for 2021’s Golden Quarter

Mapping the marketing trends for 2021’s Golden Quarter

Mapping the marketing trends for 2021’s Golden Quarter Making the most of this year’s Golden Quarter is going to require smart manoeuvring. While appetite for shopping and connection with brands has stayed steady despite multiple waves of pandemic challenges, marketers looking to maximise success this festive season now face a highly mixed picture of trends […]

COP26: world leaders set the standards for a greener future

COP26: world leaders set the standards for a greener future

COP26: world leaders set the standards for a greener future For the first time since the Paris Agreement in 2015, world leaders convened in Glasgow to discuss their progress and next steps in the fight against climate change. The goal of the COP26 summit was to establish a trajectory that would bring global warming closer […]

The ‘Future of Media’ event: Four trends to watch out for

The ‘Future of Media’ event: Four trends to watch out for

The ‘Future of Media’ event: Four trends to watch out for Confidence in advertising is bouncing back. After the trials and tribulations of the last 18 months, the lessons learnt have made the industry more resilient, flexible, and creative.  However, there was a cautiousness to this optimism at the recent Mediatel ‘Future of Media’ event. […]

Three tips for an agile business strategy

Three tips for an agile business strategy

Three tips for an agile business strategy Since March 2020, business leaders have had to handle change at a speed and scale that many have never experienced before. Regardless of size or sector, companies were faced with the uncertainty of not knowing their next steps.  The impact of the global pandemic led companies to prioritise […]

Raconteur: Finding the right technologies to keep remote workers engaged

Raconteur: Finding the right technologies to keep remote workers engaged

Finding the right technologies to keep remote workers engaged This article originally appeared in Raconteur Our Founder and CEO, Victoria Usher recently shared her views with Raconteur on finding the right technologies to keep remote workers engaged. Victoria believes investment in technology can dismantle feelings there is “a primary group and a secondary group, as psychologically […]

Green Technology Heralds a New Phase of Climate Change

Green Technology Heralds a New Phase of Climate Change

With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.

Posting on LinkedIn: Five things businesses need to know

Posting on LinkedIn: Five things businesses need to know

With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.

How PR and marketing can win big during the ‘Summer of Sport’

How PR and marketing can win big during the ‘Summer of Sport’

Few things consistently draw and engage audiences the way sport can; whether it’s live, televised, or increasingly, streamed. With brands keen to capitalise on the ‘Summer of Sport’, here are some of our favourite examples of how they’re using PR and marketing to do so.

Buoyancy and dynamism define the adtech market of 2021

Buoyancy and dynamism define the adtech market of 2021

Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?

How to avoid greenwashing on the path to sustainability

How to avoid greenwashing on the path to sustainability

Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.

Three key trends in digital audio advertising

Three key trends in digital audio advertising

The three key trends of programmatic audio, synchronised audio and interactive audio are driving digital audio advertising growth across radio, streaming platforms and podcasts

NVF Roadmap 2021: what next for CTV growth?

NVF Roadmap 2021: what next for CTV growth?

While COVID-19 escalated connected TV (CTV) growth, the recent New Video Frontiers (NVF) Roadmap event highlighted industry evolution is on track for even greater advances.

Will Black Friday remain a key festive tradition?

Will Black Friday remain a key festive tradition?

Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.

How the cloud transformed employee learning

How the cloud transformed employee learning

This article originally appeared in The Times’ Raconteur. Cloud is shaking up traditional employee development, but what impact has this had on the workforce, and ultimately, business performance?

How to manage a multi-generational workforce

How to manage a multi-generational workforce

By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we’re all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels.

Celebrating Little Miss Inventor

Celebrating Little Miss Inventor

British Science Week (8-17th March 2019) and International Women’s Day (8th March 2019) are two events not to be missed.

The murky dynamics of auction mechanics

The murky dynamics of auction mechanics

The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?

GDPR Roundtable: The opportunity for change

GDPR Roundtable: The opportunity for change

Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.

2017: the year of cyber crime

2017: the year of cyber crime

Unless you’ve renounced the media over the last few weeks, it will have been hard to miss the rapid flow of cyber attacks hitting the headlines.

Bringing attribution to the forefront

Bringing attribution to the forefront

Given the recent focus on transparency and brand safety scandals, it’s safe to say attribution may have slipped off the radar for some in the adtech industry.

Is cyber crime the price of connectivity and how can it be tackled?

Is cyber crime the price of connectivity and how can it be tackled?

Cyber crime is on the rise. With the Queen recently opening a National Cyber Security Centre (NCSC) intended to keep the UK safe from hackers, there’s no doubt the issue is being taken seriously. This move comes after reports that over the 12 months up to June 2016, the UK was hit by more than five million fraudulent and computer misuse incidents — making online fraud the most common crime in the country.

The Thriving State of Adtech

The start of 2016 heralded gloomy prophecies for the advertising technology market. Growth appeared to be slackening as the optimism that kept the sector buoyant gave way to general scepticism, VCs completed far fewer deals with adtech companies – dropping from 251 in 2014 to 127 in 2015 – and overall investment in the market declined. The value of public adtech company stocks also plummeted and several high-profile adtech businesses made cuts to their workforce.

Fraud: why digital advertisers shouldn’t be afraid

No one could say that the world’s attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social media platform to engage an estimated 7.4 million voters could be throwing away their precious budgets on bots.

Quantifying native ads: are they an example worth following?

In the face of consistent opposition, it’s usually time to consider a new tactic. At least, that is what many marketers are choosing to do in the midst of the ad-blocking saga, by adopting a new digital strategy designed to reduce disruption: native advertising.

Header bidding: What’s all the fuss about?

Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick.

Mobile takeover: What is the impact on digital strategy?

For years, digital soothsayers have predicted the second screen – mobile – would become the primary screen. And last year it finally happened. Time spent on mobile overtook PC, accounting for more than two hours each day. What’s more, mobile will become the main point of internet access for Generation Z within two years.

Is adtech and martech destined to unite?

Traditionally, advertising technology and marketing technology have performed disparate functions. While digital advertising primarily facilitates the buying and selling of inventory, digital marketing specialises in a variety of functions including personalised website content and analytics. However, changing consumer habits have now created a crossover between the two landscapes.

Attribution: Accrediting the bigger picture

As multi-device usage increases, brands must move away from the out-dated and simplistic last-click attribution metric. By understanding the impact that marketing efforts have across all devices and channels during a consumer’s path to purchase, marketers will be empowered to create more effective advertising campaigns and increase conversion rates.

Looking towards a programmatic future

Programmatic media buying is expanding rapidly and is predicted to account for almost half (47%) of UK digital display ads this year. In this article GingerMay explores what the future holds for programmatic media buying.

Getting Intimate with your consumer

Smartphones have rapidly become one of the most viewed mediums across the world, with consumers now spending 20% of their online media time on this device. Yet despite this increase in consumer use, marketers still only spend 4% of their budget on mobile advertising.

What Apple’s NFC Endorsement Means for Retail

NFC has been discussed for over a decade and is already present in millions of mobile devices, but the recent announcement from Apple that NFC is integrated into the iPhone 6 and 6 Plus looks set to finally push this technology into mainstream use.

Will the Internet of Things make marketers smarter?

With the Internet of Things hailed a $19 trillion opportunity by Cisco, it’s clear that marketers need to familiarise themselves with this lucrative opportunity. Smart products – items that connect to the internet – are already entering homes and becoming an established part of consumers’ everyday lives, but how will this effect marketers?

Live tweeting at events: recipe for real-time success

Wherever you are in the world, Twitter presents an unprecedented opportunity for unlimited, global outreach for your business. Here are GingerMay’s top five tips for maximising brand awareness with Twitter at events.

Poaching customers through social media

The practice of using paid search such as Google ad words to buy adverts aimed at poaching business from competitors is well documented. But lately there has been an interesting development in the form of ‘conquesting’ through social media platforms like Twitter.

Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO

New York, April 08 2014: Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically and globally.

Privacy-Transparent Brands Gain Competitive Advantage

A survey conducted by Toluna, a leading online research and survey technology provider, in conjunction with the leading digital marketing intelligence company, Evidon, reveals there has been considerable positive uplift in attitudes towards brands that are open and honest in the disclosure of their data collection activities.

Facebook turns the big 1-0

As Facebook celebrates its tenth birthday, we take a look at the revolutionary social network from its university roots to the multi-billion dollar company it is today.

Casting the net in the mobile world

How obsession offers opportunity for all businesses operating in the mobile space. Last month I left my smart phone on the train and, as I watched it disappear into the distance…

You are what you share – the best and worst social media campaigns

Consequently, everything that an individual posts online will contribute to the overall impression that others have of them. The same applies to businesses where social media could be the first and only point of contact that individuals have had with the company. Social media is an excellent tool to connect with people across the world, but businesses must be vigilant about their social media presence and avoid making costly mistakes.