The impact of lockdowns has dramatically changed public spaces – and the digital out-of-home (DOOH) sector has adapted as a result. Digital marketing forecasts expect DOOH investment in particular to rise by 38.7% in 2021.
The three key trends of programmatic audio, synchronised audio and interactive audio are driving digital audio advertising growth across radio, streaming platforms and podcasts
While COVID-19 escalated connected TV (CTV) growth, the recent New Video Frontiers (NVF) Roadmap event highlighted industry evolution is on track for even greater advances.
In January the Advertising Association, the IPA and ISBA joined forces for the first time in their collective histories to present RESET 2021
Predicting the key digital marketing trends for 2021 might seem especially challenging, but Econsultancy’s founder, Ashley Friedlein is well-practised in holding a finger to the industry headwinds.
The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
Experts agree CTV has become more than just another buzzword. But while its potential is vast, there are still barriers that to overcome before the CTV revolution can begin.
The workplace has changed beyond recognition in recent weeks. For many of us the office is now our spare room or dining table, and our co-workers are partners, housemates, parents or children.
There’s no denying the outbreak of Covid-19 is impacting the advertising industry with brands showing understandable caution in allocating ad spend.