The connected TV (CTV) advertising market is growing – and so are the opportunities for brands.
Advertising & Marketing
Discover the new advertising and marketing strategies pinpointed by GingerMay, B2B PR Agency of the year.
Powering greater diversity in PR
Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.
Has COVID-19 cancelled face to face? Top tips for meetings in 2022
Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda.
The shifting tides of plastic pollution
Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.
How we can save the planet – one meal at a time
How we can save the planet – one meal at a time With sustainability at the heart of our values, GingerMay is always keen to learn how we can be greener. Across 2022, we’ve invited Caroline Burgess-Pike, founder of Eden Green PR, to run workshops on options the team can explore for personal and planetary […]
Three top marketing trends to watch in 2022
Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate in four years, with over 25% of IPA Bellwether respondents […]
The rise of ‘phygital’: How retailers are using tech to modernise the high street
The rise of ‘phygital’: How retailers are using tech to modernise the high street Achieving a finely tuned balance between physical and digital experiences is essential for the future success of retail. As one of the areas most affected by pandemic disruption, the retail sector has seen rapid shifts in consumer habits — especially the […]
The ultimate Christmas ad 2021: who took the crown?
The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown impressive results when their messaging and creative achieve the perfect […]
Key takeaways | Mediatel’s Future of TV Advertising Global event
Key takeaways from Mediatel’s Future of TV Advertising Global event According to leading broadcasters, agencies and tech companies at Mediatel’s Future of TV Advertising Global summit, the current media landscape is brimming with equal opportunities and challenges. While TV is more successful than ever; it’s also facing constantly rising viewer fragmentation. With the growing success […]
The Ad Net Zero report: Five actions for a sustainable ad industry
The Ad Net Zero report: Five actions for a sustainable ad industry Growing sustainability awareness has increased many industries’ focus on their environmental impact — and as the Ad Net Zero report shows, advertising has multiple challenges to tackle. Rough estimates indicate each IPA agency is contributing 84,000 tons of carbon dioxide (CO2) emissions each […]
Nations face down climate change together at COP26
Nations face down climate change together at COP26 This month saw the final week of the historic COP26 summit, a gathering of world leaders in Glasgow to discuss solutions to the climate crisis. After several years of accelerated natural disasters, the need for more direct action to stop climate change has come into sharper focus, […]
Mapping the marketing trends for 2021’s Golden Quarter
Mapping the marketing trends for 2021’s Golden Quarter Making the most of this year’s Golden Quarter is going to require smart manoeuvring. While appetite for shopping and connection with brands has stayed steady despite multiple waves of pandemic challenges, marketers looking to maximise success this festive season now face a highly mixed picture of trends […]
COP26: world leaders set the standards for a greener future
COP26: world leaders set the standards for a greener future For the first time since the Paris Agreement in 2015, world leaders convened in Glasgow to discuss their progress and next steps in the fight against climate change. The goal of the COP26 summit was to establish a trajectory that would bring global warming closer […]
The ‘Future of Media’ event: Four trends to watch out for
The ‘Future of Media’ event: Four trends to watch out for Confidence in advertising is bouncing back. After the trials and tribulations of the last 18 months, the lessons learnt have made the industry more resilient, flexible, and creative. However, there was a cautiousness to this optimism at the recent Mediatel ‘Future of Media’ event. […]
Three tips for an agile business strategy
Three tips for an agile business strategy Since March 2020, business leaders have had to handle change at a speed and scale that many have never experienced before. Regardless of size or sector, companies were faced with the uncertainty of not knowing their next steps. The impact of the global pandemic led companies to prioritise […]
Raconteur: Finding the right technologies to keep remote workers engaged
Finding the right technologies to keep remote workers engaged This article originally appeared in Raconteur Our Founder and CEO, Victoria Usher recently shared her views with Raconteur on finding the right technologies to keep remote workers engaged. Victoria believes investment in technology can dismantle feelings there is “a primary group and a secondary group, as psychologically […]
TechRound: Meet Victoria Usher, Founder and CEO At GingerMay
In a recent interview with TechRound, our Founder and CEO, Victoria Usher, discusses her reason for founding GingerMay, the test of resilience we’ve seen over the pandemic and what the future holds for the agency.
Power of the Pod: Why brands are tuning in to podcasts as part of their marketing mix
With a boom in podcast popularity over the last 10 years, we examine how brands are engaging with the medium (and its audiences) as the podcasting boom picks up pace.
Green Technology Heralds a New Phase of Climate Change
With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.
Posting on LinkedIn: Five things businesses need to know
With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.
How PR and marketing can win big during the ‘Summer of Sport’
Few things consistently draw and engage audiences the way sport can; whether it’s live, televised, or increasingly, streamed. With brands keen to capitalise on the ‘Summer of Sport’, here are some of our favourite examples of how they’re using PR and marketing to do so.
Bringing back the buzz at our London PR agency
Amazon Prime Day is back for another year in 2021, with consumers happier than ever to scour for the best deals from the safety of their homes.
Amazon Prime Day: the key opportunities and trends for businesses
Amazon Prime Day is back for another year in 2021, with consumers happier than ever to scour for the best deals from the safety of their homes.
Three takeaways from VideoWeek’s gaming and advertising event
Here are three takeaways from VideoWeek’s recent gaming and advertising conference, which explored some of the key topics surrounding in-game advertising
Buoyancy and dynamism define the adtech market of 2021
Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
How to avoid greenwashing on the path to sustainability
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
DOOH Marketing: Public spaces are still invaluable to brands
The impact of lockdowns has dramatically changed public spaces – and the digital out-of-home (DOOH) sector has adapted as a result. Digital marketing forecasts expect DOOH investment in particular to rise by 38.7% in 2021.
Three key trends in digital audio advertising
The three key trends of programmatic audio, synchronised audio and interactive audio are driving digital audio advertising growth across radio, streaming platforms and podcasts
NVF Roadmap 2021: what next for CTV growth?
While COVID-19 escalated connected TV (CTV) growth, the recent New Video Frontiers (NVF) Roadmap event highlighted industry evolution is on track for even greater advances.
RESET 2021 gives the ad industry a boost of positivity
In January the Advertising Association, the IPA and ISBA joined forces for the first time in their collective histories to present RESET 2021
Econsultancy’s key digital marketing trends for 2021
Predicting the key digital marketing trends for 2021 might seem especially challenging, but Econsultancy’s founder, Ashley Friedlein is well-practised in holding a finger to the industry headwinds.
Forging ahead with cross-media measurement in 2021
The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
Will Black Friday remain a key festive tradition?
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
New Video Frontiers 2020: key highlights for CTV
Experts agree CTV has become more than just another buzzword. But while its potential is vast, there are still barriers that to overcome before the CTV revolution can begin.
Mental health matters: Be a wellbeing warrior in the new workplace
The workplace has changed beyond recognition in recent weeks. For many of us the office is now our spare room or dining table, and our co-workers are partners, housemates, parents or children.
Advertising technology helps brands adapt in uncertain times
There’s no denying the outbreak of Covid-19 is impacting the advertising industry with brands showing understandable caution in allocating ad spend.
The present shouldn’t stop future focused marketing investment
Stories have particular power in times of uncertainty. They offer connection, comfort, and hope for the future. Here is one about a company that looked ahead in the wake of turmoil.
In-game advertising: They’re ads, Jim, but not as we know them
The global in-game advertising market is growing steadily by more than 10% each year, and the attraction of the channel for advertisers is clear.
How the cloud transformed employee learning
This article originally appeared in The Times’ Raconteur. Cloud is shaking up traditional employee development, but what impact has this had on the workforce, and ultimately, business performance?
How to manage a multi-generational workforce
By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we’re all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels.
Podcasts: why they’re a smart marketing tool
Podcasts, first developed in 2004, are attracting marketers at an unprecedented level due to their ability to develop a strong consumer-brand connection.
It’s time To end sexual harassment in adland
GingerMay has joined forces with over 100 companies in the marketing and advertising industry to help put an end to sexual harassment in the workplace.
Celebrating Little Miss Inventor
British Science Week (8-17th March 2019) and International Women’s Day (8th March 2019) are two events not to be missed.
Millennials: How to motivate, manage and retain them in the workplace
In two years, millennials will form 50% of the workforce worldwide. Their work ethic, career aspirations, and technological expertise are about to define the culture of the 21st-century workplace. So, how can you motivate, manage, and retain this age group?
What can marketers learn from the Cambridge Analytica data breach?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
The murky dynamics of auction mechanics
The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?
How your brand reputation can survive a data breach
In a data-driven world, personal information is of high value to both the brand and the individual.
GDPR Roundtable: The opportunity for change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.
2017: the year of cyber crime
Unless you’ve renounced the media over the last few weeks, it will have been hard to miss the rapid flow of cyber attacks hitting the headlines.
Bringing attribution to the forefront
Given the recent focus on transparency and brand safety scandals, it’s safe to say attribution may have slipped off the radar for some in the adtech industry.
Festival of Media Global: Creativity and technology in synergy
Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies.
Advertising Week Europe 2017: The major themes
As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda.
Is cyber crime the price of connectivity and how can it be tackled?
Cyber crime is on the rise. With the Queen recently opening a National Cyber Security Centre (NCSC) intended to keep the UK safe from hackers, there’s no doubt the issue is being taken seriously. This move comes after reports that over the 12 months up to June 2016, the UK was hit by more than five million fraudulent and computer misuse incidents — making online fraud the most common crime in the country.
The Thriving State of Adtech
The start of 2016 heralded gloomy prophecies for the advertising technology market. Growth appeared to be slackening as the optimism that kept the sector buoyant gave way to general scepticism, VCs completed far fewer deals with adtech companies – dropping from 251 in 2014 to 127 in 2015 – and overall investment in the market declined. The value of public adtech company stocks also plummeted and several high-profile adtech businesses made cuts to their workforce.
Fraud: why digital advertisers shouldn’t be afraid
No one could say that the world’s attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social media platform to engage an estimated 7.4 million voters could be throwing away their precious budgets on bots.
Pokémon Go, a promising marketing opportunity?
For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go.
Quantifying native ads: are they an example worth following?
In the face of consistent opposition, it’s usually time to consider a new tactic. At least, that is what many marketers are choosing to do in the midst of the ad-blocking saga, by adopting a new digital strategy designed to reduce disruption: native advertising.
Social media: Making it work for your business
The average UK consumer now spends 1 hour 20 minutes using social media each day. That’s double the time we spend eating.
Header bidding: What’s all the fuss about?
Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick.
Growth hacker: distinct role or tech-savvy marketer?
Growth hacking – a technology-based marketing strategy for early start up businesses – is rapidly becoming part of Silicon Valley culture and experienced growth hackers are in high demand.
Mobile takeover: What is the impact on digital strategy?
For years, digital soothsayers have predicted the second screen – mobile – would become the primary screen. And last year it finally happened. Time spent on mobile overtook PC, accounting for more than two hours each day. What’s more, mobile will become the main point of internet access for Generation Z within two years.
IP geolocation – a secret for marketing success
Geolocation is rising up the digital advertising agenda and there’s one reason why: mobile.
Could a standardised web solve the ad-blocking problem?
Digital advertising has continued largely unhindered by consumer concerns about the impact of ads on their online experience and how their personal data is used, but this might be about to change.
Is adtech and martech destined to unite?
Traditionally, advertising technology and marketing technology have performed disparate functions. While digital advertising primarily facilitates the buying and selling of inventory, digital marketing specialises in a variety of functions including personalised website content and analytics. However, changing consumer habits have now created a crossover between the two landscapes.
Attribution: Accrediting the bigger picture
As multi-device usage increases, brands must move away from the out-dated and simplistic last-click attribution metric. By understanding the impact that marketing efforts have across all devices and channels during a consumer’s path to purchase, marketers will be empowered to create more effective advertising campaigns and increase conversion rates.
Looking towards a programmatic future
Programmatic media buying is expanding rapidly and is predicted to account for almost half (47%) of UK digital display ads this year. In this article GingerMay explores what the future holds for programmatic media buying.
Getting Intimate with your consumer
Smartphones have rapidly become one of the most viewed mediums across the world, with consumers now spending 20% of their online media time on this device. Yet despite this increase in consumer use, marketers still only spend 4% of their budget on mobile advertising.
What Apple’s NFC Endorsement Means for Retail
NFC has been discussed for over a decade and is already present in millions of mobile devices, but the recent announcement from Apple that NFC is integrated into the iPhone 6 and 6 Plus looks set to finally push this technology into mainstream use.
Will the Internet of Things make marketers smarter?
With the Internet of Things hailed a $19 trillion opportunity by Cisco, it’s clear that marketers need to familiarise themselves with this lucrative opportunity. Smart products – items that connect to the internet – are already entering homes and becoming an established part of consumers’ everyday lives, but how will this effect marketers?
Hold the phone: Twitter as a medium for B2B entrepreneurs
Users across the globe generate 500 million tweets every day and with such a highly engaging medium at our fingertips, it’s easy to see why Twitter has become an invaluable resource for companies large and small.
Live tweeting at events: recipe for real-time success
Wherever you are in the world, Twitter presents an unprecedented opportunity for unlimited, global outreach for your business. Here are GingerMay’s top five tips for maximising brand awareness with Twitter at events.
Poaching customers through social media
The practice of using paid search such as Google ad words to buy adverts aimed at poaching business from competitors is well documented. But lately there has been an interesting development in the form of ‘conquesting’ through social media platforms like Twitter.
Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO
New York, April 08 2014: Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically and globally.
Maxifier Expands into Buy-Side Optimisation with ADMAX TRADE
London, UK, 12th March 2014: Maxifier, the leader in total performance optimisation, today announced the launch of a new buy-side optimisation platform, ADMAX TRADE.
Privacy-Transparent Brands Gain Competitive Advantage
A survey conducted by Toluna, a leading online research and survey technology provider, in conjunction with the leading digital marketing intelligence company, Evidon, reveals there has been considerable positive uplift in attitudes towards brands that are open and honest in the disclosure of their data collection activities.
Facebook turns the big 1-0
As Facebook celebrates its tenth birthday, we take a look at the revolutionary social network from its university roots to the multi-billion dollar company it is today.
Casting the net in the mobile world
How obsession offers opportunity for all businesses operating in the mobile space. Last month I left my smart phone on the train and, as I watched it disappear into the distance…
Understand the new media landscape; power your campaigns using social spaces
As the channels through which we receive information evolve, so too do our approaches. We recognise that the media are always searching for ways to make their stories reach wider audiences across multiple platforms.
You are what you share – the best and worst social media campaigns
Consequently, everything that an individual posts online will contribute to the overall impression that others have of them. The same applies to businesses where social media could be the first and only point of contact that individuals have had with the company. Social media is an excellent tool to connect with people across the world, but businesses must be vigilant about their social media presence and avoid making costly mistakes.