Stories have particular power in times of uncertainty. They offer connection, comfort, and hope for the future. Here is one about a company that looked ahead in the wake of turmoil.
The global in-game advertising market is growing steadily by more than 10% each year, and the attraction of the channel for advertisers is clear.
This article originally appeared in The Times’ Raconteur. Cloud is shaking up traditional employee development, but what impact has this had on the workforce, and ultimately, business performance?
By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we’re all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels.
Podcasts, first developed in 2004, are attracting marketers at an unprecedented level due to their ability to develop a strong consumer-brand connection.
GingerMay has joined forces with over 100 companies in the marketing and advertising industry to help put an end to sexual harassment in the workplace.
British Science Week (8-17th March 2019) and International Women’s Day (8th March 2019) are two events not to be missed.
In two years, millennials will form 50% of the workforce worldwide. Their work ethic, career aspirations, and technological expertise are about to define the culture of the 21st-century workplace. So, how can you motivate, manage, and retain this age group?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?