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Advertising & Marketing

Discover the new advertising and marketing strategies pinpointed by GingerMay, B2B PR Agency of the year.

Is cyber crime the price of connectivity and how can it be tackled?

Is cyber crime the price of connectivity and how can it be tackled?

Cyber crime is on the rise. With the Queen recently opening a National Cyber Security Centre (NCSC) intended to keep the UK safe from hackers, there’s no doubt the issue is being taken seriously. This move comes after reports that over the 12 months up to June 2016, the UK was hit by more than five million fraudulent and computer misuse incidents — making online fraud the most common crime in the country.

The Thriving State of Adtech

The Thriving State of Adtech

The start of 2016 heralded gloomy prophecies for the advertising technology market. Growth appeared to be slackening as the optimism that kept the sector buoyant gave way to general scepticism, VCs completed far fewer deals with adtech companies – dropping from 251 in 2014 to 127 in 2015 – and overall investment in the market declined. The value of public adtech company stocks also plummeted and several high-profile adtech businesses made cuts to their workforce.

Fraud: why digital advertisers shouldn’t be afraid

Fraud: why digital advertisers shouldn’t be afraid

No one could say that the world’s attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social media platform to engage an estimated 7.4 million voters could be throwing away their precious budgets on bots.