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Advertising & Marketing

Discover the new advertising and marketing strategies pinpointed by GingerMay, B2B PR Agency of the year.

Is adtech and martech destined to unite?

Is adtech and martech destined to unite?

Traditionally, advertising technology and marketing technology have performed disparate functions. While digital advertising primarily facilitates the buying and selling of inventory, digital marketing specialises in a variety of functions including personalised website content and analytics. However, changing consumer habits have now created a crossover between the two landscapes.