A survey conducted by Toluna, a leading online research and survey technology provider, in conjunction with the leading digital marketing intelligence company, Evidon, reveals there has been considerable positive uplift in attitudes towards brands that are open and honest in the disclosure of their data collection activities.
As Facebook celebrates its tenth birthday, we take a look at the revolutionary social network from its university roots to the multi-billion dollar company it is today.
How obsession offers opportunity for all businesses operating in the mobile space. Last month I left my smart phone on the train and, as I watched it disappear into the distance…
As the channels through which we receive information evolve, so too do our approaches. We recognise that the media are always searching for ways to make their stories reach wider audiences across multiple platforms.
Consequently, everything that an individual posts online will contribute to the overall impression that others have of them. The same applies to businesses where social media could be the first and only point of contact that individuals have had with the company. Social media is an excellent tool to connect with people across the world, but businesses must be vigilant about their social media presence and avoid making costly mistakes.