Thoughts

Insurtech transformation drivers for a post-COVID world

September 17, 2020

Insurtech transformation drivers for a post-COVID world This week's World InsurTech Report 2020 from Capgemini and Efma shows insurtechs haven’t stopped innovating. Despite global uncertainty, pioneers across the industry are continuing to collaborate with insurers and raise the bar for customer experience and trust by

Getting communications fit for recovery – where to start?

September 8, 2020

Getting communications fit for recovery - where to start? The call to keep up communications has rung out consistently throughout 2020 — and not without good reason. As noted by marketing and branding pundit, Mark Ritson: if businesses want to retain their share of voice

Gaming webinar part two: gamification and esports opportunities

August 27, 2020

Gaming webinar part two: gamification and esports opportunities Our CEO and Founder Victoria Usher recently co-hosted an Appetite Creative webinar entitled ‘How brands can level up their marketing strategies with gaming and esports.’ With the COVID-19 pandemic pushing the gaming sector into overdrive, the webinar

Advertising in esports: The new champion of engagement

August 20, 2020

Advertising in esports: The new champion of engagement If there’s one industry booming in the current climate it’s gaming, with audiences turning to video games for new forms of entertainment and interaction while spending more time at home. And within the gaming sector esports is

Gaming webinar part one: Levelling-up brand marketing strategies

August 14, 2020

Gaming webinar part one: Levelling-up brand marketing strategies As CEO and Founder of a specialist technology PR agency, our very own Victoria Usher was ideally placed to co-host a recent Appetite Creative webinar entitled ‘How brands can level up their marketing strategies with gaming and