Operation vaccine: The biggest new product launch the world has ever seen
As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When a Lil’ Goat stole the show: A PR perspective on Christmas TV ads
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
Will Black Friday remain a key festive tradition?
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
Three ways to propel your tech PR outreach strategy to new heights
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
What US election trends mean for the future of digital media
This year’s US presidential election was unlike any other, and brands and technology companies found themselves operating in a fast-evolving digital media environment. So, what does this mean for the future?
Shopping around the Christmas tree: key retail trends
Despite the uncertain climate, UK consumers seem determined to have a very merry Christmas this year, with 75% of 18-34-year-olds feeling seasonal activities are more important than ever.
New Video Frontiers 2020: key highlights for CTV
Experts agree CTV has become more than just another buzzword. But while its potential is vast, there are still barriers that to overcome before the CTV revolution can begin.
Three ways to embed brand purpose into a business
Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.
How businesses can harness research to power smarter PR
How businesses can harness research to power smarter PRGenerating the latest industry data offers more than just increased agility.
DMEXCO 2020: Constant evolution of a digital-first world
This year’s DMEXCO showed one thing hasn’t changed; the major industry event is still a vital forum for connection and collaboration between publishers, marketers, agencies, and ad tech vendors…