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How to be an inclusive leader

How to be an inclusive leader

What does it really mean to be an inclusive leader? Here is our guide to key answers from media and advertising players at the latest Rise for Creativity event from Creative Equals.

Powering greater diversity in PR

Powering greater diversity in PR

Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.

Will Black Friday remain a key festive tradition?

Will Black Friday remain a key festive tradition?

Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.

Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.

Research builds media relations in times of rapid change

Research builds media relations in times of rapid change

The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.

The first ever virtual boat race: a collaboration story

The first ever virtual boat race: a collaboration story

Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating an inclusive event: a rowing race where many different people were united in competition.

Why SEO is so important at this exceptional time

Why SEO is so important at this exceptional time

Search engine optimisation – or SEO – is a vital part of a business’ digital marketing strategy at any time, but it is particularly crucial during the unique circumstances surrounding COVID-19.

Virtual events create lasting connections

Virtual events create lasting connections

The beginning of June usually sees the great and the good of the media and marketing world preparing for Cannes Lions and relishing the thought of soaking up the sunshine on La Croisette.

Should C-Suite Leaders Raise Their Profile During A Pandemic?

Should C-Suite Leaders Raise Their Profile During A Pandemic?

With consumers more likely to make purchasing decisions based on how a business responded during the Coronavirus pandemic, now is the time for industry leaders to show up and use all available resources to demonstrate how they can make a difference.

Is this the real life? Is this technology?

Is this the real life? Is this technology?

The lines between online and offline continue to blur as technology becomes increasingly integrated into real-world activities, augmenting all aspects of business and everyday life.

The TRUTH about what makes a story newsworthy

The TRUTH about what makes a story newsworthy

Just as beauty is in the eye of the beholder, newsworthiness is largely in the mind of the journalist. Put bluntly, a story is only newsworthy if a journalist is willing to cover it.

Remote working will be fast-tracked by COVID-19

Remote working will be fast-tracked by COVID-19

Back in 2014, business leaders at the Global Leadership Summit in London were confident remote working would be the norm by 2020. A third of them believed that – by now – half of their full-time workforce would be staying at home, or at least based outside of a traditional office.

Cloud computing is why we can cope with coronavirus

Cloud computing is why we can cope with coronavirus

“Reach for the stars so if you fall, you land on a cloud.” This is the guidance offered by Kanye West in the 2007 song ‘Homecoming’. That may have been sound advice back then, but in 2020 the cloud itself — and specifically cloud computing — is a worthy goal for most businesses.

The next stage in insurance industry innovation

The next stage in insurance industry innovation

The insurance industry has historically innovated around notable events. From the Great Fire of London sparking the idea for fire insurance in Britain in the 1660s and Japan’s swift industrialisation post-World War II popularising life insurance, to asbestos-related claims nearly bringing Lloyds of London to its knees in the 1990s, the industry has adapted to significant events and grown stronger.

Ecommerce and the Covid-19 effect

Ecommerce and the Covid-19 effect

Never has consumer behaviour shifted so quickly. Our daily routines, needs and priorities are changing at lightning speed as a result of the COVID-19 outbreak and our daily lives look very different to what they were a few weeks ago.

Gametech is levelling up

Gametech is levelling up

In-game advertising has been around since 1978, but until recently high technological barriers prevented advertisers and game developers from unlocking its potential.

The world’s most sustainable PR agency

The world’s most sustainable PR agency

We know that’s a bold claim, but everyone needs a goal and becoming the most sustainable PR agency in the world is one of GingerMay’s core ambitions.

Our 5 Corporate Social Responsibility Heroes

Our 5 Corporate Social Responsibility Heroes

Corporate Social Responsibility (CSR) has become an established trend among brands and businesses – and rightly so. With just 12 years left to prevent irreversible damage to the environment, sustainability is everyone’s responsibility.

How the cloud transformed employee learning

How the cloud transformed employee learning

This article originally appeared in The Times’ Raconteur. Cloud is shaking up traditional employee development, but what impact has this had on the workforce, and ultimately, business performance?

How to manage a multi-generational workforce

How to manage a multi-generational workforce

By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we’re all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels.

PR essentials: five ways to perfect your pitch

PR essentials: five ways to perfect your pitch

Pitching is a key skill for any PR professional, so it’s crucial to get it right. You could have the best story to offer, but it’s no good if you can’t capture a journalist’s interest in the first place.

Insurtech: Putting power back in consumer hands

Insurtech: Putting power back in consumer hands

Would we be more inclined to pay for insurance that doesn’t treat us all as equally susceptible to risk? There are insurtech providers and insurance companies banking on the answer being ‘yes’.

How to make the most out of journalist meetings

How to make the most out of journalist meetings

It can be hard to find time in your schedule to meet with a journalist over a coffee (or a cocktail), but face-to-face meetings are essential if you want to develop a solid relationship and strong foundation with the media.

From KeepCups to clean ups, how is GingerMay reducing its carbon footprint?

From KeepCups to clean ups, how is GingerMay reducing its carbon footprint?

At GingerMay, we are constantly looking for ways to reduce our impact on the environment. Every member of our team receives a day’s grace to volunteer for a CSR cause close to their hearts, and we support numerous charity and environmental initiatives throughout the year, including beach cleans and charity runs.

Will AI save or break the planet?

Will AI save or break the planet?

The dominant rhetoric around artificial intelligence (AI) is that humans are forging the agents of their own destruction.

Solving retail challenges with technology

Solving retail challenges with technology

With 78% of UK consumers using smartphones, laptops, and tablets to access the virtual high street – and online retailers such as Amazon expanding brick-and-mortar footprints in the U.S. – retailers are facing complex developments in business-to-consumer (B2C) relationships.

Procuring Personalised Premiums

Procuring Personalised Premiums

Insurance may not be the first industry you think of when it comes to a technological revolution. Communications is likely to top that list, followed by the retail, manufacturing, and logistics trades.

Celebrating Little Miss Inventor

Celebrating Little Miss Inventor

British Science Week (8-17th March 2019) and International Women’s Day (8th March 2019) are two events not to be missed.

5G, 5 CAMERAS AND FOLDABLE PHONES: KEY TAKEAWAYS FROM MWC 2019

5G, 5 CAMERAS AND FOLDABLE PHONES: KEY TAKEAWAYS FROM MWC 2019

Launched in 1987, Mobile World Congress is one of the worlds largest events in the industry. The annual exhibition sees competitive mobile tech companies displaying their latest cutting-edge technologies, and this year didn’t disappoint.

How can publishers win the fight against ad blocking?

How can publishers win the fight against ad blocking?

Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.

How can banking be brought to the bankless?

How can banking be brought to the bankless?

The UK and Europe are slowly moving towards becoming cashless societies. In comparison, emerging economies – where cash is a complex system ­– are already ahead of the game because they don’t have access to basic banking facilities.

Boardroom Block: What’s really holding women back?

Boardroom Block: What’s really holding women back?

Four in ten businesses in G7 countries still have no women in senior management positions, despite diverse boards outperforming male-only peers by $655 billion. So why are there still so few of them, and how can we ensure that our daughter’s generation enjoys parity that has so far eluded ours?

10 unexpected blockchain facts

10 unexpected blockchain facts

Could it solve ad fraud? Will it help us to become GDPR compliant? Is it overhyped? We might not know the answer to many of the questions surrounding blockchain’s evolution just yet, but there are a few surprising facts we do have about the emerging technology and its various uses.

What is fake news and how do you spot it?

What is fake news and how do you spot it?

Have you ever clicked on a news story, only to realise that you’ve been hoodwinked by a scam? You’re not alone; fake news has unwittingly become part of our everyday lives, though very few of us know what it actually is nor the impact it can have. So how can we define, identify, and tackle fake news?

Tech 101: Bitcoin and Blockchain

Tech 101: Bitcoin and Blockchain

Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?

The murky dynamics of auction mechanics

The murky dynamics of auction mechanics

The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?

Tech 101: What is Net Neutrality?

Tech 101: What is Net Neutrality?

On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?

GDPR Roundtable: The opportunity for change

GDPR Roundtable: The opportunity for change

Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.

Double Gold at 2017 Stevie Awards for Women in Business

Double Gold at 2017 Stevie Awards for Women in Business

GingerMay PR has been recognised with two Gold Stevie® Awards for Fastest Growing Company of the Year and Women-Run Workplace of the Year in the Advertising, Marketing, Public Relations and Business category.