The fintech industry is thriving, but what’s next for the sector and the people who use its services? We took a look at the three top fintech trends of 2022.

The fintech industry is thriving, but what’s next for the sector and the people who use its services? We took a look at the three top fintech trends of 2022.
What does it really mean to be an inclusive leader? Here is our guide to key answers from media and advertising players at the latest Rise for Creativity event from Creative Equals.
Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.
Managing workplace stress: how PR companies can cultivate healthy a work culture.
The pandemic kicked off a hot debate around the future of work, with hybridity emerging as an increasingly popular option.
As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
This year’s US presidential election was unlike any other, and brands and technology companies found themselves operating in a fast-evolving digital media environment. So, what does this mean for the future?
Despite the uncertain climate, UK consumers seem determined to have a very merry Christmas this year, with 75% of 18-34-year-olds feeling seasonal activities are more important than ever.
Experts agree CTV has become more than just another buzzword. But while its potential is vast, there are still barriers that to overcome before the CTV revolution can begin.
Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.
How businesses can harness research to power smarter PRGenerating the latest industry data offers more than just increased agility.
This year’s DMEXCO showed one thing hasn’t changed; the major industry event is still a vital forum for connection and collaboration between publishers, marketers, agencies, and ad tech vendors…
This week’s World InsurTech Report 2020 from Capgemini and Efma shows insurtechs haven’t stopped innovating…
The call to keep up communications has rung out consistently throughout 2020 — and not without good reason…
Almost overnight, many employees swapped office desks for workspaces closer to home…
Our CEO and Founder Victoria Usher recently co-hosted an Appetite Creative webinar entitled ‘How brands can level up their marketing strategies with gaming and esports.’
If there’s one industry booming in the current climate it’s gaming, with audiences turning to video games for new forms of entertainment and interaction while spending more time at home.
With the COVID-19 pandemic pushing the gaming sector into overdrive, the webinar explored the opportunities for brands to capitalise on the gaming boom and interact with growing audiences while they are highly engaged.
As lockdown eases, the time has come to move forward. But after months of instability, views on what the marketing future will bring remain uncertain.
The technology PR sector is an exciting place to be as COVID-19 accelerates the pace of digital transformation.
Gaming growth has reached a new velocity during lockdown. As homebound consumers have reached for their consoles, PCs, tablets and smartphones, the sector has seen its popularity and profits boom.
Artificial intelligence is no longer the stuff of science fiction movies, it is a thriving part of the technology sector and an integral element of our everyday lives.
Virtual reality (VR) has long held the spotlight when it comes to immersive technologies, and its show-stealing tendencies have only grown in recent months.
Interest in gaming is surging, with the number of people playing video games across the globe rising over 6% this year to reach 2.7 billion.
The recent upsurge in digital transformation has made an impact to businesses across the board, and the third sector is no exception.
As our founder and CEO Victoria Usher explained in a recent article for the European Business Review, it’s vital for business leaders to raise their profile and work on their personal brand.
The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.
Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating an inclusive event: a rowing race where many different people were united in competition.
Search engine optimisation – or SEO – is a vital part of a business’ digital marketing strategy at any time, but it is particularly crucial during the unique circumstances surrounding COVID-19.
The beginning of June usually sees the great and the good of the media and marketing world preparing for Cannes Lions and relishing the thought of soaking up the sunshine on La Croisette.
With consumers more likely to make purchasing decisions based on how a business responded during the Coronavirus pandemic, now is the time for industry leaders to show up and use all available resources to demonstrate how they can make a difference.
The lines between online and offline continue to blur as technology becomes increasingly integrated into real-world activities, augmenting all aspects of business and everyday life.
Just as beauty is in the eye of the beholder, newsworthiness is largely in the mind of the journalist. Put bluntly, a story is only newsworthy if a journalist is willing to cover it.
Coronavirus has changed many aspects of online advertising, but passion for programmatic remains strong.
“EdTech is the next FinTech” — four years ago, this felt like a bold statement from David Bainbridge, CEO of Knowledgemotion. Now, it’s clear that optimism was well-founded.
Back in 2014, business leaders at the Global Leadership Summit in London were confident remote working would be the norm by 2020. A third of them believed that – by now – half of their full-time workforce would be staying at home, or at least based outside of a traditional office.
The workplace has changed beyond recognition in recent weeks. For many of us the office is now our spare room or dining table, and our co-workers are partners, housemates, parents or children.
Nobody is likely to forget 2020, not least the education sector, which has been turned upside down by the COVID-19 pandemic.
“Reach for the stars so if you fall, you land on a cloud.” This is the guidance offered by Kanye West in the 2007 song ‘Homecoming’. That may have been sound advice back then, but in 2020 the cloud itself — and specifically cloud computing — is a worthy goal for most businesses.
The insurance industry has historically innovated around notable events. From the Great Fire of London sparking the idea for fire insurance in Britain in the 1660s and Japan’s swift industrialisation post-World War II popularising life insurance, to asbestos-related claims nearly bringing Lloyds of London to its knees in the 1990s, the industry has adapted to significant events and grown stronger.
Good communications are vital to help C-suite leaders steer their businesses through COVID-19 turbulence but finding the best path will depend on careful, multi-faceted navigation.
Gaming was a multi-billion-dollar industry with millions of users before COVID-19, now its popularity has gone into hyperdrive.
Businesses across the globe are exercising caution as the Covid-19 pandemic impacts economic activity, but fintech is one sector that appears to be bucking the trend.
The Covid-19 pandemic is a tragic affair, but there are positive developments emerging from the situation.
Never has consumer behaviour shifted so quickly. Our daily routines, needs and priorities are changing at lightning speed as a result of the COVID-19 outbreak and our daily lives look very different to what they were a few weeks ago.
There’s no denying the outbreak of Covid-19 is impacting the advertising industry with brands showing understandable caution in allocating ad spend.
With unprecedented public health and economic measures causing a shockwave for businesses, communication is more important than ever.
Covid-19 is changing the way nearly all companies operate, whether that’s simply because their employees are working from home or because of a temporary downturn in business.
When the president of CBS famously claimed “TV is bigger than any story it reports,” he could never have foreseen the global pandemic that lay ahead.
Stories have particular power in times of uncertainty. They offer connection, comfort, and hope for the future. Here is one about a company that looked ahead in the wake of turmoil.
If anyone was ever in any doubt about the value of communication, the Coronavirus lockdown has surely changed their minds.
In-game advertising has been around since 1978, but until recently high technological barriers prevented advertisers and game developers from unlocking its potential.
We know that’s a bold claim, but everyone needs a goal and becoming the most sustainable PR agency in the world is one of GingerMay’s core ambitions.
Corporate Social Responsibility (CSR) has become an established trend among brands and businesses – and rightly so. With just 12 years left to prevent irreversible damage to the environment, sustainability is everyone’s responsibility.
The global in-game advertising market is growing steadily by more than 10% each year, and the attraction of the channel for advertisers is clear.
GingerMay has won a prestigious Gold Stevie® Award in the Achievement in Promoting Work-Life Balance category.
With Christmas fast approaching and retailers ramping up their festive offerings, predictions are inevitably emerging around how consumers will spend their money this year.
This article originally appeared in The Times’ Raconteur. Cloud is shaking up traditional employee development, but what impact has this had on the workforce, and ultimately, business performance?
Measuring PR success is notoriously difficult. Qualitative objectives are normally focused on building trust, reputation and brand awareness.
By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we’re all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels.
Pitching is a key skill for any PR professional, so it’s crucial to get it right. You could have the best story to offer, but it’s no good if you can’t capture a journalist’s interest in the first place.
Would we be more inclined to pay for insurance that doesn’t treat us all as equally susceptible to risk? There are insurtech providers and insurance companies banking on the answer being ‘yes’.
At GingerMay, we recognise that each and every one of us has mental health which needs looking after, just like our physical health.
For all the talk of social media displacing traditional channels in news consumption, television remains the primary platform, with 75% of UK adults regularly tuning in.
For all the talk of social media displacing traditional channels in news consumption, television remains the primary platform, with 75% of UK adults regularly tuning in.
Audiences no longer consume TV in the traditional way, with two in five UK adults now considering on-demand video services to be their main way of watching TV and film.
GingerMay is honoured to be shortlisted in two categories at The Drum PR Awards 2019.
Podcasts, first developed in 2004, are attracting marketers at an unprecedented level due to their ability to develop a strong consumer-brand connection.
It can be hard to find time in your schedule to meet with a journalist over a coffee (or a cocktail), but face-to-face meetings are essential if you want to develop a solid relationship and strong foundation with the media.
Diversity isn’t just a rising priority; it’s essential to the success of digital advertising.
At GingerMay, we are constantly looking for ways to reduce our impact on the environment. Every member of our team receives a day’s grace to volunteer for a CSR cause close to their hearts, and we support numerous charity and environmental initiatives throughout the year, including beach cleans and charity runs.
Amazon’s recent flirtationwith insurance may come as a surprise to some who primarily associate the brand with super-efficient buying and deliveries.
The dominant rhetoric around artificial intelligence (AI) is that humans are forging the agents of their own destruction.
GingerMay has been shortlisted in the ultimate category of Outstanding Business of the Year at The Times Business Awards 2019.
GingerMay has been named a finalist in the Medium Business of the Year category at the Kent Excellence in Business Awards (KEiBA) 2019.
All work and no play might make Jack a dull boy, but it’s also taking its toll on the UK’s workforce and the PR industry specifically.
With 78% of UK consumers using smartphones, laptops, and tablets to access the virtual high street – and online retailers such as Amazon expanding brick-and-mortar footprints in the U.S. – retailers are facing complex developments in business-to-consumer (B2C) relationships.
GingerMay has joined forces with over 100 companies in the marketing and advertising industry to help put an end to sexual harassment in the workplace.
Insurance may not be the first industry you think of when it comes to a technological revolution. Communications is likely to top that list, followed by the retail, manufacturing, and logistics trades.
British Science Week (8-17th March 2019) and International Women’s Day (8th March 2019) are two events not to be missed.
Launched in 1987, Mobile World Congress is one of the worlds largest events in the industry. The annual exhibition sees competitive mobile tech companies displaying their latest cutting-edge technologies, and this year didn’t disappoint.
In two years, millennials will form 50% of the workforce worldwide. Their work ethic, career aspirations, and technological expertise are about to define the culture of the 21st-century workplace. So, how can you motivate, manage, and retain this age group?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
GingerMay PR has been named B2B PR Agency of the Year at The PRmoment Awards 2018. The awards celebrate excellence and exceptional talent in the PR and communications sector.
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
The UK and Europe are slowly moving towards becoming cashless societies. In comparison, emerging economies – where cash is a complex system – are already ahead of the game because they don’t have access to basic banking facilities.
Victoria Usher has been recognised with the Growth Award for Kent Women in Business Awards. The award was presented on the basis of significant growth over the past 12 months.
Four in ten businesses in G7 countries still have no women in senior management positions, despite diverse boards outperforming male-only peers by $655 billion. So why are there still so few of them, and how can we ensure that our daughter’s generation enjoys parity that has so far eluded ours?
Could it solve ad fraud? Will it help us to become GDPR compliant? Is it overhyped? We might not know the answer to many of the questions surrounding blockchain’s evolution just yet, but there are a few surprising facts we do have about the emerging technology and its various uses.
Have you ever clicked on a news story, only to realise that you’ve been hoodwinked by a scam? You’re not alone; fake news has unwittingly become part of our everyday lives, though very few of us know what it actually is nor the impact it can have. So how can we define, identify, and tackle fake news?
Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?
The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?
On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?
In a data-driven world, personal information is of high value to both the brand and the individual.
What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.
GingerMay PR has been recognised with two Gold Stevie® Awards for Fastest Growing Company of the Year and Women-Run Workplace of the Year in the Advertising, Marketing, Public Relations and Business category.