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Gain insider insights from a leading PR agency on topics ranging from Tech, PR, Advertising, Industry News, Marketing Strategies & more.

You are what you share – the best and worst social media campaigns

You are what you share – the best and worst social media campaigns

Consequently, everything that an individual posts online will contribute to the overall impression that others have of them. The same applies to businesses where social media could be the first and only point of contact that individuals have had with the company. Social media is an excellent tool to connect with people across the world, but businesses must be vigilant about their social media presence and avoid making costly mistakes.

Positioning your PR: Agency vs Client-Side

Positioning your PR: Agency vs Client-Side

I’ve always had a passion for languages and linguistics, and so the fact that a large part of my day is spent editing and proofing copy for clients suits me down to the ground. Obsessing over spacing and punctuation, and getting into the nitty-gritty of the syntax of a sentence really floats my boat so to speak, much to the bewilderment of my friends and family.