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IAB H1 Programmatic Day: three key takeaways

IAB H1 Programmatic Day: three key takeaways

Hope was a key takeaway from the recent IAB H1 Programmatic Day webinar series, with an unmistakable undercurrent of optimism and opportunity about the digital advertising future and innovative new approaches.

Addressing climate change by degrees, not deadlines

Addressing climate change by degrees, not deadlines

Global forces are increasingly recognising the need for adaptation and coming together to address climate issues. But although these steps are positive, it’s vital to ensure emphasis on deadlines doesn’t eclipse the most important goal: limiting temperature increases.

Will Black Friday remain a key festive tradition?

Will Black Friday remain a key festive tradition?

Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.

Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.

Research builds media relations in times of rapid change

Research builds media relations in times of rapid change

The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.

The first ever virtual boat race: a collaboration story

The first ever virtual boat race: a collaboration story

Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating an inclusive event: a rowing race where many different people were united in competition.

Why SEO is so important at this exceptional time

Why SEO is so important at this exceptional time

Search engine optimisation – or SEO – is a vital part of a business’ digital marketing strategy at any time, but it is particularly crucial during the unique circumstances surrounding COVID-19.

Virtual events create lasting connections

Virtual events create lasting connections

The beginning of June usually sees the great and the good of the media and marketing world preparing for Cannes Lions and relishing the thought of soaking up the sunshine on La Croisette.

Should C-Suite Leaders Raise Their Profile During A Pandemic?

Should C-Suite Leaders Raise Their Profile During A Pandemic?

With consumers more likely to make purchasing decisions based on how a business responded during the Coronavirus pandemic, now is the time for industry leaders to show up and use all available resources to demonstrate how they can make a difference.

Is this the real life? Is this technology?

Is this the real life? Is this technology?

The lines between online and offline continue to blur as technology becomes increasingly integrated into real-world activities, augmenting all aspects of business and everyday life.

The TRUTH about what makes a story newsworthy

The TRUTH about what makes a story newsworthy

Just as beauty is in the eye of the beholder, newsworthiness is largely in the mind of the journalist. Put bluntly, a story is only newsworthy if a journalist is willing to cover it.

Remote working will be fast-tracked by COVID-19

Remote working will be fast-tracked by COVID-19

Back in 2014, business leaders at the Global Leadership Summit in London were confident remote working would be the norm by 2020. A third of them believed that – by now – half of their full-time workforce would be staying at home, or at least based outside of a traditional office.

Cloud computing is why we can cope with coronavirus

Cloud computing is why we can cope with coronavirus

“Reach for the stars so if you fall, you land on a cloud.” This is the guidance offered by Kanye West in the 2007 song ‘Homecoming’. That may have been sound advice back then, but in 2020 the cloud itself — and specifically cloud computing — is a worthy goal for most businesses.

The next stage in insurance industry innovation

The next stage in insurance industry innovation

The insurance industry has historically innovated around notable events. From the Great Fire of London sparking the idea for fire insurance in Britain in the 1660s and Japan’s swift industrialisation post-World War II popularising life insurance, to asbestos-related claims nearly bringing Lloyds of London to its knees in the 1990s, the industry has adapted to significant events and grown stronger.

Ecommerce and the Covid-19 effect

Ecommerce and the Covid-19 effect

Never has consumer behaviour shifted so quickly. Our daily routines, needs and priorities are changing at lightning speed as a result of the COVID-19 outbreak and our daily lives look very different to what they were a few weeks ago.

Gametech is levelling up

Gametech is levelling up

In-game advertising has been around since 1978, but until recently high technological barriers prevented advertisers and game developers from unlocking its potential.

Our 5 Corporate Social Responsibility Heroes

Our 5 Corporate Social Responsibility Heroes

Corporate Social Responsibility (CSR) has become an established trend among brands and businesses – and rightly so. With just 12 years left to prevent irreversible damage to the environment, sustainability is everyone’s responsibility.

How the cloud transformed employee learning

How the cloud transformed employee learning

This article originally appeared in The Times’ Raconteur. Cloud is shaking up traditional employee development, but what impact has this had on the workforce, and ultimately, business performance?

How to manage a multi-generational workforce

How to manage a multi-generational workforce

By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we’re all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels.

PR essentials: five ways to perfect your pitch

PR essentials: five ways to perfect your pitch

Pitching is a key skill for any PR professional, so it’s crucial to get it right. You could have the best story to offer, but it’s no good if you can’t capture a journalist’s interest in the first place.

Insurtech: Putting power back in consumer hands

Insurtech: Putting power back in consumer hands

Would we be more inclined to pay for insurance that doesn’t treat us all as equally susceptible to risk? There are insurtech providers and insurance companies banking on the answer being ‘yes’.

How to make the most out of journalist meetings

How to make the most out of journalist meetings

It can be hard to find time in your schedule to meet with a journalist over a coffee (or a cocktail), but face-to-face meetings are essential if you want to develop a solid relationship and strong foundation with the media.

Procuring Personalised Premiums

Procuring Personalised Premiums

Insurance may not be the first industry you think of when it comes to a technological revolution. Communications is likely to top that list, followed by the retail, manufacturing, and logistics trades.