Managing workplace stress: how PR companies can cultivate healthy a work culture.
To Workplace Hybridity, and Beyond: Exploring the new working landscape
The pandemic kicked off a hot debate around the future of work, with hybridity emerging as an increasingly popular option.
The shifting tides of plastic pollution
Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.
How we can save the planet – one meal at a time
How we can save the planet – one meal at a time With sustainability at the heart of our values, GingerMay is always keen to learn how we can be greener. Across 2022, we’ve invited Caroline Burgess-Pike, founder of Eden Green PR, to run workshops on options the team can explore for personal and planetary […]
Three top marketing trends to watch in 2022
Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate in four years, with over 25% of IPA Bellwether respondents […]
The rise of ‘phygital’: How retailers are using tech to modernise the high street
The rise of ‘phygital’: How retailers are using tech to modernise the high street Achieving a finely tuned balance between physical and digital experiences is essential for the future success of retail. As one of the areas most affected by pandemic disruption, the retail sector has seen rapid shifts in consumer habits — especially the […]
The ultimate Christmas ad 2021: who took the crown?
The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown impressive results when their messaging and creative achieve the perfect […]
Key takeaways | Mediatel’s Future of TV Advertising Global event
Key takeaways from Mediatel’s Future of TV Advertising Global event According to leading broadcasters, agencies and tech companies at Mediatel’s Future of TV Advertising Global summit, the current media landscape is brimming with equal opportunities and challenges. While TV is more successful than ever; it’s also facing constantly rising viewer fragmentation. With the growing success […]
The Ad Net Zero report: Five actions for a sustainable ad industry
The Ad Net Zero report: Five actions for a sustainable ad industry Growing sustainability awareness has increased many industries’ focus on their environmental impact — and as the Ad Net Zero report shows, advertising has multiple challenges to tackle. Rough estimates indicate each IPA agency is contributing 84,000 tons of carbon dioxide (CO2) emissions each […]
Nations face down climate change together at COP26
Nations face down climate change together at COP26 This month saw the final week of the historic COP26 summit, a gathering of world leaders in Glasgow to discuss solutions to the climate crisis. After several years of accelerated natural disasters, the need for more direct action to stop climate change has come into sharper focus, […]
Mapping the marketing trends for 2021’s Golden Quarter
Mapping the marketing trends for 2021’s Golden Quarter Making the most of this year’s Golden Quarter is going to require smart manoeuvring. While appetite for shopping and connection with brands has stayed steady despite multiple waves of pandemic challenges, marketers looking to maximise success this festive season now face a highly mixed picture of trends […]
COP26: world leaders set the standards for a greener future
COP26: world leaders set the standards for a greener future For the first time since the Paris Agreement in 2015, world leaders convened in Glasgow to discuss their progress and next steps in the fight against climate change. The goal of the COP26 summit was to establish a trajectory that would bring global warming closer […]
The ‘Future of Media’ event: Four trends to watch out for
The ‘Future of Media’ event: Four trends to watch out for Confidence in advertising is bouncing back. After the trials and tribulations of the last 18 months, the lessons learnt have made the industry more resilient, flexible, and creative. However, there was a cautiousness to this optimism at the recent Mediatel ‘Future of Media’ event. […]
Three tips for an agile business strategy
Three tips for an agile business strategy Since March 2020, business leaders have had to handle change at a speed and scale that many have never experienced before. Regardless of size or sector, companies were faced with the uncertainty of not knowing their next steps. The impact of the global pandemic led companies to prioritise […]
Raconteur: Finding the right technologies to keep remote workers engaged
Finding the right technologies to keep remote workers engaged This article originally appeared in Raconteur Our Founder and CEO, Victoria Usher recently shared her views with Raconteur on finding the right technologies to keep remote workers engaged. Victoria believes investment in technology can dismantle feelings there is “a primary group and a secondary group, as psychologically […]
TechRound: Meet Victoria Usher, Founder and CEO At GingerMay
In a recent interview with TechRound, our Founder and CEO, Victoria Usher, discusses her reason for founding GingerMay, the test of resilience we’ve seen over the pandemic and what the future holds for the agency.
Power of the Pod: Why brands are tuning in to podcasts as part of their marketing mix
With a boom in podcast popularity over the last 10 years, we examine how brands are engaging with the medium (and its audiences) as the podcasting boom picks up pace.
Green Technology Heralds a New Phase of Climate Change
With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.
Posting on LinkedIn: Five things businesses need to know
With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.
How PR and marketing can win big during the ‘Summer of Sport’
Few things consistently draw and engage audiences the way sport can; whether it’s live, televised, or increasingly, streamed. With brands keen to capitalise on the ‘Summer of Sport’, here are some of our favourite examples of how they’re using PR and marketing to do so.
Bringing back the buzz at our London PR agency
Amazon Prime Day is back for another year in 2021, with consumers happier than ever to scour for the best deals from the safety of their homes.
Amazon Prime Day: the key opportunities and trends for businesses
Amazon Prime Day is back for another year in 2021, with consumers happier than ever to scour for the best deals from the safety of their homes.
Three takeaways from VideoWeek’s gaming and advertising event
Here are three takeaways from VideoWeek’s recent gaming and advertising conference, which explored some of the key topics surrounding in-game advertising
Harnessing PR to accelerate growth in the dynamic adtech space
Sustained investment is one of the surest indicators of a flourishing industry. A recent flurry of mergers and acquisitions, funding rounds and initial public offerings (IPOs) points to booming times for ad tech.
The global pandemic accelerated digital innovation – but which tech is here to stay?
Our relationship with digital technology has altered dramatically. Technology has offered the means of achieving this across almost all sectors, so after more than a year of rapid innovation, which of these developments is here to stay?
What businesses can do about digital pollution
Given the huge part digital tools play in everyday operations and efficiency, addressing corporate digital pollution is no simple task — but, as with all challenges, the solution lies with a better understanding of the core issues and how to tackle them.
Driving the journey towards greater digital accessibility
Global Accessibility Awareness Day (GAAD) highlights the need to increase digital accessibility and ensure online content is open to everyone, and its mission has proved especially critical amid the challenges of the past year
Buoyancy and dynamism define the adtech market of 2021
Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
How to avoid greenwashing on the path to sustainability
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
Identity resolution: mapping the post-cookie landscape
Since the GDPR first raised online privacy standards, a wave of new regulations and restrictions has meant constant adaptation of how personal data is used — particularly when it comes to third-party cookies.
Join the club: Top tips for hosting a Clubhouse event
Top tips on hosting a Clubhouse event for businesses looking to take advantage of the current hype around the audio-only app and drive the conversation
Econsultancy’s key digital marketing trends for 2021
Predicting the key digital marketing trends for 2021 might seem especially challenging, but Econsultancy’s founder, Ashley Friedlein is well-practised in holding a finger to the industry headwinds.
The future of sustainability in a world of remote working
The world of work as we know it has already evolved in unforeseen ways, so as our lifestyles continue to adapt to our current situation, what positive action can businesses and employees take for the sustainable good?
Webinar: PR best practices for technology startups
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
How business leaders can optimise remote working success
If 2020 was the year of embracing remote working, 2021 will be about optimising remote leadership success; focusing on fine-internal and external communications for the virtual-centric climate, as well as aligning with Zoom-era protocols.
Data Privacy Day: What businesses should consider
Data Privacy Day is just around the corner and is a global effort to raise awareness of the importance of protecting personal data among both businesses and consumers.
Renewable energy tops the UK Government’s to-do list
The UK Government recently published The Ten Point Plan for a Green Industrial Revolution which highlights the importance of renewable energy generation, specifically offshore wind and low carbon hydrogen
Cleantech is making a comeback and this time it’s sustainable
After a short-lived surge in 2006, cleantech is making a comeback and investment in the sector is strong. Find out more about cleantech and the various categories it includes.
IAB insight: why diversity is critical for advertising
Diversity isn’t just a rising priority; it’s essential to the success of digital advertising.
5G, 5 CAMERAS AND FOLDABLE PHONES: KEY TAKEAWAYS FROM MWC 2019
Launched in 1987, Mobile World Congress is one of the worlds largest events in the industry. The annual exhibition sees competitive mobile tech companies displaying their latest cutting-edge technologies, and this year didn’t disappoint.
Fastest Growing Business at the 2018 KWIB Awards
Victoria Usher has been recognised with the Growth Award for Kent Women in Business Awards. The award was presented on the basis of significant growth over the past 12 months.
IAB Engage 2017: What does the future hold for marketers?
Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime.
Your last-minute survival guide to dmexco 2017
Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way.
The era of opportunity: Our key takeaways from Cannes Lions 2017
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.
Mobile World Congress 2017: Five elemental themes
“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do....
From VR to data scarcity: the biggest trends of dmexco 2016
This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of...
9 things we learned from Cannes Lions 2016
The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival.
The IAB takes action against the ad blocking nation
Action was the order of the day at the IAB’s ‘Ad blocking: The state of the Nation’ seminar last week. Determined to pin down the trickiest challenge ever to face the industry, the bureau gathered together ad tech providers, media giants and specialist lawyers for a definitive discussion on ad blocking. So, what was the verdict, and is a solution in sight?
Connected living starts at the Consumer Electronics Show 2016
The World’s first passenger drone may have stolen the headlines at this year’s Consumer Electronics Show (CES) but connected living formed the heart of the Las Vegas show, with everything from smart home appliances and connected cars to fitness-based wearables and virtual reality headsets on display.