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The shifting tides of plastic pollution

The shifting tides of plastic pollution

Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.

How we can save the planet – one meal at a time

How we can save the planet – one meal at a time

How we can save the planet – one meal at a time With sustainability at the heart of our values, GingerMay is always keen to learn how we can be greener. Across 2022, we’ve invited Caroline Burgess-Pike, founder of Eden Green PR, to run workshops on options the team can explore for personal and planetary […]

Three top marketing trends to watch in 2022

Three top marketing trends to watch in 2022

Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate in four years, with over 25% of IPA Bellwether respondents […]

The rise of ‘phygital’: How retailers are using tech to modernise the high street

The rise of ‘phygital’: How retailers are using tech to modernise the high street

The rise of ‘phygital’: How retailers are using tech to modernise the high street Achieving a finely tuned balance between physical and digital experiences is essential for the future success of retail. As one of the areas most affected by pandemic disruption, the retail sector has seen rapid shifts in consumer habits — especially the […]

The ultimate Christmas ad 2021: who took the crown?

The ultimate Christmas ad 2021: who took the crown?

The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown impressive results when their messaging and creative achieve the perfect […]

Key takeaways | Mediatel’s Future of TV Advertising Global event

Key takeaways | Mediatel’s Future of TV Advertising Global event

Key takeaways from Mediatel’s Future of TV Advertising Global event According to leading broadcasters, agencies and tech companies at Mediatel’s Future of TV Advertising Global summit, the current media landscape is brimming with equal opportunities and challenges. While TV is more successful than ever; it’s also facing constantly rising viewer fragmentation. With the growing success […]

The Ad Net Zero report: Five actions for a sustainable ad industry

The Ad Net Zero report: Five actions for a sustainable ad industry

The Ad Net Zero report: Five actions for a sustainable ad industry Growing sustainability awareness has increased many industries’ focus on their environmental impact — and as the Ad Net Zero report shows, advertising has multiple challenges to tackle. Rough estimates indicate each IPA agency is contributing 84,000 tons of carbon dioxide (CO2) emissions each […]

Nations face down climate change together at COP26

Nations face down climate change together at COP26

Nations face down climate change together at COP26 This month saw the final week of the historic COP26 summit, a gathering of world leaders in Glasgow to discuss solutions to the climate crisis. After several years of accelerated natural disasters, the need for more direct action to stop climate change has come into sharper focus, […]

Mapping the marketing trends for 2021’s Golden Quarter

Mapping the marketing trends for 2021’s Golden Quarter

Mapping the marketing trends for 2021’s Golden Quarter Making the most of this year’s Golden Quarter is going to require smart manoeuvring. While appetite for shopping and connection with brands has stayed steady despite multiple waves of pandemic challenges, marketers looking to maximise success this festive season now face a highly mixed picture of trends […]

COP26: world leaders set the standards for a greener future

COP26: world leaders set the standards for a greener future

COP26: world leaders set the standards for a greener future For the first time since the Paris Agreement in 2015, world leaders convened in Glasgow to discuss their progress and next steps in the fight against climate change. The goal of the COP26 summit was to establish a trajectory that would bring global warming closer […]

The ‘Future of Media’ event: Four trends to watch out for

The ‘Future of Media’ event: Four trends to watch out for

The ‘Future of Media’ event: Four trends to watch out for Confidence in advertising is bouncing back. After the trials and tribulations of the last 18 months, the lessons learnt have made the industry more resilient, flexible, and creative.  However, there was a cautiousness to this optimism at the recent Mediatel ‘Future of Media’ event. […]

Three tips for an agile business strategy

Three tips for an agile business strategy

Three tips for an agile business strategy Since March 2020, business leaders have had to handle change at a speed and scale that many have never experienced before. Regardless of size or sector, companies were faced with the uncertainty of not knowing their next steps.  The impact of the global pandemic led companies to prioritise […]

Raconteur: Finding the right technologies to keep remote workers engaged

Raconteur: Finding the right technologies to keep remote workers engaged

Finding the right technologies to keep remote workers engaged This article originally appeared in Raconteur Our Founder and CEO, Victoria Usher recently shared her views with Raconteur on finding the right technologies to keep remote workers engaged. Victoria believes investment in technology can dismantle feelings there is “a primary group and a secondary group, as psychologically […]

Green Technology Heralds a New Phase of Climate Change

Green Technology Heralds a New Phase of Climate Change

With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.

Posting on LinkedIn: Five things businesses need to know

Posting on LinkedIn: Five things businesses need to know

With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.

How PR and marketing can win big during the ‘Summer of Sport’

How PR and marketing can win big during the ‘Summer of Sport’

Few things consistently draw and engage audiences the way sport can; whether it’s live, televised, or increasingly, streamed. With brands keen to capitalise on the ‘Summer of Sport’, here are some of our favourite examples of how they’re using PR and marketing to do so.

What businesses can do about digital pollution

What businesses can do about digital pollution

Given the huge part digital tools play in everyday operations and efficiency, addressing corporate digital pollution is no simple task — but, as with all challenges, the solution lies with a better understanding of the core issues and how to tackle them.

Driving the journey towards greater digital accessibility

Driving the journey towards greater digital accessibility

Global Accessibility Awareness Day (GAAD) highlights the need to increase digital accessibility and ensure online content is open to everyone, and its mission has proved especially critical amid the challenges of the past year

Buoyancy and dynamism define the adtech market of 2021

Buoyancy and dynamism define the adtech market of 2021

Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?

How to avoid greenwashing on the path to sustainability

How to avoid greenwashing on the path to sustainability

Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.

Identity resolution: mapping the post-cookie landscape

Identity resolution: mapping the post-cookie landscape

Since the GDPR first raised online privacy standards, a wave of new regulations and restrictions has meant constant adaptation of how personal data is used — particularly when it comes to third-party cookies.

The future of sustainability in a world of remote working

The future of sustainability in a world of remote working

The world of work as we know it has already evolved in unforeseen ways, so as our lifestyles continue to adapt to our current situation, what positive action can businesses and employees take for the sustainable good?

Webinar: PR best practices for technology startups

Webinar: PR best practices for technology startups

What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.

How business leaders can optimise remote working success

How business leaders can optimise remote working success

If 2020 was the year of embracing remote working, 2021 will be about optimising remote leadership success; focusing on fine-internal and external communications for the virtual-centric climate, as well as aligning with Zoom-era protocols.

Renewable energy tops the UK Government’s to-do list

Renewable energy tops the UK Government’s to-do list

The UK Government recently published The Ten Point Plan for a Green Industrial Revolution which highlights the importance of renewable energy generation, specifically offshore wind and low carbon hydrogen

5G, 5 CAMERAS AND FOLDABLE PHONES: KEY TAKEAWAYS FROM MWC 2019

5G, 5 CAMERAS AND FOLDABLE PHONES: KEY TAKEAWAYS FROM MWC 2019

Launched in 1987, Mobile World Congress is one of the worlds largest events in the industry. The annual exhibition sees competitive mobile tech companies displaying their latest cutting-edge technologies, and this year didn’t disappoint.

Your last-minute survival guide to dmexco 2017

Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way.

The era of opportunity: Our key takeaways from Cannes Lions 2017

The era of opportunity: Our key takeaways from Cannes Lions 2017

Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.

9 things we learned from Cannes Lions 2016

The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival.

The IAB takes action against the ad blocking nation

Action was the order of the day at the IAB’s ‘Ad blocking: The state of the Nation’ seminar last week. Determined to pin down the trickiest challenge ever to face the industry, the bureau gathered together ad tech providers, media giants and specialist lawyers for a definitive discussion on ad blocking. So, what was the verdict, and is a solution in sight?

Connected living starts at the Consumer Electronics Show 2016

The World’s first passenger drone may have stolen the headlines at this year’s Consumer Electronics Show (CES) but connected living formed the heart of the Las Vegas show, with everything from smart home appliances and connected cars to fitness-based wearables and virtual reality headsets on display.