Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
Top tips on hosting a Clubhouse event for businesses looking to take advantage of the current hype around the audio-only app and drive the conversation
The impact of lockdowns has dramatically changed public spaces – and the digital out-of-home (DOOH) sector has adapted as a result. Digital marketing forecasts expect DOOH investment in particular to rise by 38.7% in 2021.
Hybrid events are the future of event marketing, combining the best of physical and virtual components to enable agility, affordability, expanded reach and enhanced interactivity.
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
In two years, millennials will form 50% of the workforce worldwide. Their work ethic, career aspirations, and technological expertise are about to define the culture of the 21st-century workplace. So, how can you motivate, manage, and retain this age group?
GingerMay PR has been named B2B PR Agency of the Year at The PRmoment Awards 2018. The awards celebrate excellence and exceptional talent in the PR and communications sector.
Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime.
In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery.
