Cannes Lions, CES, AOP Crunch, and New Video Frontiers are key events the advertising industry looks to for insights into both current trends and what the future may hold.
Here’s what we’ve seen and learned from these events in the first half of the year.
In this post, we’ll look at some of the specific techniques used when drafting long-form digital content including the use of keywords, internal and external links and other tips thought to contribute to better rankings on the search engine results page (SERP).
Why marketers need a B2B SEO content strategy and how to put it into action: Part one Focusing entirely on PR at the...
A surprising number of businesses don’t understand they are partially using their marketing investment to drive new leads and improve their reputation.
At the heart of this is Search Engine Optimisation (SEO), which determines your website’s position on a search engine’s results page.
PR – specifically thought leadership – is the gateway to gaining ground with key audiences, helping to grow your reputation and deliver leads in a downturn. There is a reason leading businesses and brands prioritise this activity over other marketing functions.
After two years of online events, DMEXCO is once again back in full real-world force. Attendees will want to ensure their own DMEXCO agenda and event itinerary is fully aligned with what’s planned.
Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.
Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
Top tips on hosting a Clubhouse event for businesses looking to take advantage of the current hype around the audio-only app and drive the conversation
The impact of lockdowns has dramatically changed public spaces – and the digital out-of-home (DOOH) sector has adapted as a result. Digital marketing forecasts expect DOOH investment in particular to rise by 38.7% in 2021.
Hybrid events are the future of event marketing, combining the best of physical and virtual components to enable agility, affordability, expanded reach and enhanced interactivity.
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
In two years, millennials will form 50% of the workforce worldwide. Their work ethic, career aspirations, and technological expertise are about to define the culture of the 21st-century workplace. So, how can you motivate, manage, and retain this age group?
GingerMay PR has been named B2B PR Agency of the Year at The PRmoment Awards 2018. The awards celebrate excellence and exceptional talent in the PR and communications sector.
Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime.
In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery.
Just as successful writers grip their audiences with well-crafted stories, businesses should aim to communicate authentic narratives about their brand to achieve an engaging dialogue with their key audiences.
So you’ve decided to take some sage advice from business greats like Bill Gates and Richard Branson – who are strong believers in the power of communication – and appoint a PR…
Some celebrities and public figures seem to have an almost invincible public image built up from their appearances in traditional press, as well as their (often extensive) use of social media…
Keep it simple sweetie (or stupid … depending on the version with which you are familiar) or KISS for short, is an acronym that was first introduced to me during my journalism degree…