Top tips on hosting a Clubhouse event for businesses looking to take advantage of the current hype around the audio-only app and drive the conversation
Bill Gates allegedly once said that if he was down to the last dollar of his marketing budget he’d spend it on PR. But what type of PR would he choose?
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
The technology PR sector is an exciting place to be as COVID-19 accelerates the pace of digital transformation.
Virtual reality (VR) has long held the spotlight when it comes to immersive technologies, and its show-stealing tendencies have only grown in recent months.
As our founder and CEO Victoria Usher explained in a recent article for the European Business Review, it’s vital for business leaders to raise their profile and work on their personal brand.
The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.
Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating an inclusive event: a rowing race where many different people were united in competition.
Search engine optimisation – or SEO – is a vital part of a business’ digital marketing strategy at any time, but it is particularly crucial during the unique circumstances surrounding COVID-19.
The beginning of June usually sees the great and the good of the media and marketing world preparing for Cannes Lions and relishing the thought of soaking up the sunshine on La Croisette.
With consumers more likely to make purchasing decisions based on how a business responded during the Coronavirus pandemic, now is the time for industry leaders to show up and use all available resources to demonstrate how they can make a difference.
The lines between online and offline continue to blur as technology becomes increasingly integrated into real-world activities, augmenting all aspects of business and everyday life.
Just as beauty is in the eye of the beholder, newsworthiness is largely in the mind of the journalist. Put bluntly, a story is only newsworthy if a journalist is willing to cover it.
Coronavirus has changed many aspects of online advertising, but passion for programmatic remains strong.
Back in 2014, business leaders at the Global Leadership Summit in London were confident remote working would be the norm by 2020. A third of them believed that – by now – half of their full-time workforce would be staying at home, or at least based outside of a traditional office.
“Reach for the stars so if you fall, you land on a cloud.” This is the guidance offered by Kanye West in the 2007 song ‘Homecoming’. That may have been sound advice back then, but in 2020 the cloud itself — and specifically cloud computing — is a worthy goal for most businesses.
Good communications are vital to help C-suite leaders steer their businesses through COVID-19 turbulence but finding the best path will depend on careful, multi-faceted navigation.
The Covid-19 pandemic is a tragic affair, but there are positive developments emerging from the situation.
With unprecedented public health and economic measures causing a shockwave for businesses, communication is more important than ever.
Covid-19 is changing the way nearly all companies operate, whether that’s simply because their employees are working from home or because of a temporary downturn in business.
Stories have particular power in times of uncertainty. They offer connection, comfort, and hope for the future. Here is one about a company that looked ahead in the wake of turmoil.
If anyone was ever in any doubt about the value of communication, the Coronavirus lockdown has surely changed their minds.
Measuring PR success is notoriously difficult. Qualitative objectives are normally focused on building trust, reputation and brand awareness.
Pitching is a key skill for any PR professional, so it’s crucial to get it right. You could have the best story to offer, but it’s no good if you can’t capture a journalist’s interest in the first place.
For all the talk of social media displacing traditional channels in news consumption, television remains the primary platform, with 75% of UK adults regularly tuning in.
Audiences no longer consume TV in the traditional way, with two in five UK adults now considering on-demand video services to be their main way of watching TV and film.
It can be hard to find time in your schedule to meet with a journalist over a coffee (or a cocktail), but face-to-face meetings are essential if you want to develop a solid relationship and strong foundation with the media.
All work and no play might make Jack a dull boy, but it’s also taking its toll on the UK’s workforce and the PR industry specifically.
Insurance may not be the first industry you think of when it comes to a technological revolution. Communications is likely to top that list, followed by the retail, manufacturing, and logistics trades.
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
Four in ten businesses in G7 countries still have no women in senior management positions, despite diverse boards outperforming male-only peers by $655 billion. So why are there still so few of them, and how can we ensure that our daughter’s generation enjoys parity that has so far eluded ours?
Could it solve ad fraud? Will it help us to become GDPR compliant? Is it overhyped? We might not know the answer to many of the questions surrounding blockchain’s evolution just yet, but there are a few surprising facts we do have about the emerging technology and its various uses.
Have you ever clicked on a news story, only to realise that you’ve been hoodwinked by a scam? You’re not alone; fake news has unwittingly become part of our everyday lives, though very few of us know what it actually is nor the impact it can have. So how can we define, identify, and tackle fake news?
Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?
On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?
What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity.
If blockchain technology can do as much for cybersecurity as it has done for finance, the web may soon be a much safer place.
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded.
In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery.
Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or next year will be the year of programmatic TV, programmatic audio has been quietly and unobtrusively establishing itself as the next step on the path towards true omnichannel programmatic advertising.
Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.
Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was.
Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at the right time.
Nobody can be equally good at everything – individual performance is fuelled by our unique skills.
Earlier this month, the tech community gathered to hear the tech trends set to dominate the next 12 months at the GP Bullhound Research Roundtable, 2016. Covering key findings from the investment firm’s research report, the event provided an overview of the innovations poised to transform the industry.
Cannes is the leading event for the advertising industry. For our clients, it is the ideal opportunity to meet with prospective and current customers, debate topical issues, and demonstrate thought leadership.
A PR internship offers graduates the chance to do much more than simply gain agency experience. Working in such a diverse and fast-paced industry, graduates can build a range of valuable skills and relationships if they maximise their time.
It is commonplace for young people to search for a job role or career with little guidance about what the position actually entails. With job descriptions and career advice on Public Relations (PR) often vague and confusing, GingerMay asked one of its members to record a typical working day to help demystify the PR industry.
Are you nervous at the thought of presenting to large audiences? Steal GingerMay PR’s top tips after a training session with Hendrix The Dog Productions.
New York, April 08 2014: Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically and globally.
London, UK, 12th March 2014: Maxifier, the leader in total performance optimisation, today announced the launch of a new buy-side optimisation platform, ADMAX TRADE.
A survey conducted by Toluna, a leading online research and survey technology provider, in conjunction with the leading digital marketing intelligence company, Evidon, reveals there has been considerable positive uplift in attitudes towards brands that are open and honest in the disclosure of their data collection activities.
Just as successful writers grip their audiences with well-crafted stories, businesses should aim to communicate authentic narratives about their brand to achieve an engaging dialogue with their key audiences.
Adaptly, a leading social advertising technology company, today announced the appointment of digital marketing veteran Sean O’Neal as the company’s first president.
London, UK, 15th October, 2013: Maxifier, the global leader in programmatic premium optimisation, today announced the appointment of Denise Colella as its new CEO – with immediate effect – to lead the business in its next phase of growth.
So you’ve decided to take some sage advice from business greats like Bill Gates and Richard Branson – who are strong believers in the power of communication – and appoint a PR…
Some celebrities and public figures seem to have an almost invincible public image built up from their appearances in traditional press, as well as their (often extensive) use of social media…
Keep it simple sweetie (or stupid … depending on the version with which you are familiar) or KISS for short, is an acronym that was first introduced to me during my journalism degree…
Our USP is thought leadership, a platform underpinned by thought-provoking angles and intellectual content to ensure your business can engage and influence senior-decision makers and stakeholders earlier in the purchase cycle.
GingerMay specialises in developing strategic marketing programmes that help our clients to generate new business opportunities. We like to operate as part of our clients’ team, which places us at the heart of the organisation.
GingerMay has an extensive network of media relationships in national, business and sector press, as well as key international titles. We work with leading media titles across the key European countries, as well as APAC and Australia.
I’ve always had a passion for languages and linguistics, and so the fact that a large part of my day is spent editing and proofing copy for clients suits me down to the ground. Obsessing over spacing and punctuation, and getting into the nitty-gritty of the syntax of a sentence really floats my boat so to speak, much to the bewilderment of my friends and family.