Ginger May PR Agency Logo Plain

Interested in elevating your PR communications? Find the benefits of investing in thought leadership and key tips for raising your industry profile.

Powering greater diversity in PR

Powering greater diversity in PR

Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.

Webinar: PR best practices for technology startups

Webinar: PR best practices for technology startups

What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.

Research builds media relations in times of rapid change

Research builds media relations in times of rapid change

The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.

The first ever virtual boat race: a collaboration story

The first ever virtual boat race: a collaboration story

Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating an inclusive event: a rowing race where many different people were united in competition.

Why SEO is so important at this exceptional time

Why SEO is so important at this exceptional time

Search engine optimisation – or SEO – is a vital part of a business’ digital marketing strategy at any time, but it is particularly crucial during the unique circumstances surrounding COVID-19.

Virtual events create lasting connections

Virtual events create lasting connections

The beginning of June usually sees the great and the good of the media and marketing world preparing for Cannes Lions and relishing the thought of soaking up the sunshine on La Croisette.

Should C-Suite Leaders Raise Their Profile During A Pandemic?

Should C-Suite Leaders Raise Their Profile During A Pandemic?

With consumers more likely to make purchasing decisions based on how a business responded during the Coronavirus pandemic, now is the time for industry leaders to show up and use all available resources to demonstrate how they can make a difference.

Is this the real life? Is this technology?

Is this the real life? Is this technology?

The lines between online and offline continue to blur as technology becomes increasingly integrated into real-world activities, augmenting all aspects of business and everyday life.

The TRUTH about what makes a story newsworthy

The TRUTH about what makes a story newsworthy

Just as beauty is in the eye of the beholder, newsworthiness is largely in the mind of the journalist. Put bluntly, a story is only newsworthy if a journalist is willing to cover it.

Remote working will be fast-tracked by COVID-19

Remote working will be fast-tracked by COVID-19

Back in 2014, business leaders at the Global Leadership Summit in London were confident remote working would be the norm by 2020. A third of them believed that – by now – half of their full-time workforce would be staying at home, or at least based outside of a traditional office.

Cloud computing is why we can cope with coronavirus

Cloud computing is why we can cope with coronavirus

“Reach for the stars so if you fall, you land on a cloud.” This is the guidance offered by Kanye West in the 2007 song ‘Homecoming’. That may have been sound advice back then, but in 2020 the cloud itself — and specifically cloud computing — is a worthy goal for most businesses.

PR essentials: five ways to perfect your pitch

PR essentials: five ways to perfect your pitch

Pitching is a key skill for any PR professional, so it’s crucial to get it right. You could have the best story to offer, but it’s no good if you can’t capture a journalist’s interest in the first place.

How to make the most out of journalist meetings

How to make the most out of journalist meetings

It can be hard to find time in your schedule to meet with a journalist over a coffee (or a cocktail), but face-to-face meetings are essential if you want to develop a solid relationship and strong foundation with the media.

Procuring Personalised Premiums

Procuring Personalised Premiums

Insurance may not be the first industry you think of when it comes to a technological revolution. Communications is likely to top that list, followed by the retail, manufacturing, and logistics trades.

How can publishers win the fight against ad blocking?

How can publishers win the fight against ad blocking?

Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.

Boardroom Block: What’s really holding women back?

Boardroom Block: What’s really holding women back?

Four in ten businesses in G7 countries still have no women in senior management positions, despite diverse boards outperforming male-only peers by $655 billion. So why are there still so few of them, and how can we ensure that our daughter’s generation enjoys parity that has so far eluded ours?

10 unexpected blockchain facts

10 unexpected blockchain facts

Could it solve ad fraud? Will it help us to become GDPR compliant? Is it overhyped? We might not know the answer to many of the questions surrounding blockchain’s evolution just yet, but there are a few surprising facts we do have about the emerging technology and its various uses.

What is fake news and how do you spot it?

What is fake news and how do you spot it?

Have you ever clicked on a news story, only to realise that you’ve been hoodwinked by a scam? You’re not alone; fake news has unwittingly become part of our everyday lives, though very few of us know what it actually is nor the impact it can have. So how can we define, identify, and tackle fake news?

Tech 101: Bitcoin and Blockchain

Tech 101: Bitcoin and Blockchain

Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?

Tech 101: What is Net Neutrality?

Tech 101: What is Net Neutrality?

On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?

Data: Welcome to the new economy

Data: Welcome to the new economy

Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity.

Programmatic audio: The next step towards omnichannel

Programmatic audio: The next step towards omnichannel

Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or next year will be the year of programmatic TV, programmatic audio has been quietly and unobtrusively establishing itself as the next step on the path towards true omnichannel programmatic advertising.

London: Technology capital of Europe

Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.

A week on the New York tech PR scene

Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was.

Is your marketing team GDPR ready?

Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at the right time.

Tech trends for 2016 according to GP Bullhound Research Roundtable

Earlier this month, the tech community gathered to hear the tech trends set to dominate the next 12 months at the GP Bullhound Research Roundtable, 2016. Covering key findings from the investment firm’s research report, the event provided an overview of the innovations poised to transform the industry.

How to improve your chances of a speaker slot at Cannes

Cannes is the leading event for the advertising industry. For our clients, it is the ideal opportunity to meet with prospective and current customers, debate topical issues, and demonstrate thought leadership.

Four tips to make the most of a PR internship

A PR internship offers graduates the chance to do much more than simply gain agency experience. Working in such a diverse and fast-paced industry, graduates can build a range of valuable skills and relationships if they maximise their time.

A day in the life of a PR Executive

It is commonplace for young people to search for a job role or career with little guidance about what the position actually entails. With job descriptions and career advice on Public Relations (PR) often vague and confusing, GingerMay asked one of its members to record a typical working day to help demystify the PR industry.

Teaching old dogs new tricks

Are you nervous at the thought of presenting to large audiences? Steal GingerMay PR’s top tips after a training session with Hendrix The Dog Productions.

Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO

New York, April 08 2014: Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically and globally.

Privacy-Transparent Brands Gain Competitive Advantage

A survey conducted by Toluna, a leading online research and survey technology provider, in conjunction with the leading digital marketing intelligence company, Evidon, reveals there has been considerable positive uplift in attitudes towards brands that are open and honest in the disclosure of their data collection activities.

The power of corporate storytelling

Just as successful writers grip their audiences with well-crafted stories, businesses should aim to communicate authentic narratives about their brand to achieve an engaging dialogue with their key audiences.

Maxifier Appoints Denise Colella as CEO

London, UK, 15th October, 2013: Maxifier, the global leader in programmatic premium optimisation, today announced the appointment of Denise Colella as its new CEO – with immediate effect – to lead the business in its next phase of growth.

Five tips to choosing a PR agency

So you’ve decided to take some sage advice from business greats like Bill Gates and Richard Branson – who are strong believers in the power of communication – and appoint a PR…

PR Genius – who can do no wrong?

Some celebrities and public figures seem to have an almost invincible public image built up from their appearances in traditional press, as well as their (often extensive) use of social media…

Why KISS should also apply to tech PR

Keep it simple sweetie (or stupid … depending on the version with which you are familiar) or KISS for short, is an acronym that was first introduced to me during my journalism degree…

Establish innovative coverage that propagates itself

Our USP is thought leadership, a platform underpinned by thought-provoking angles and intellectual content to ensure your business can engage and influence senior-decision makers and stakeholders earlier in the purchase cycle.

Building strong brands that deliver and communicate value

GingerMay specialises in developing strategic marketing programmes that help our clients to generate new business opportunities. We like to operate as part of our clients’ team, which places us at the heart of the organisation.

Compelling communications without borders

GingerMay has an extensive network of media relationships in national, business and sector press, as well as key international titles. We work with leading media titles across the key European countries, as well as APAC and Australia.

Positioning your PR: Agency vs Client-Side

I’ve always had a passion for languages and linguistics, and so the fact that a large part of my day is spent editing and proofing copy for clients suits me down to the ground. Obsessing over spacing and punctuation, and getting into the nitty-gritty of the syntax of a sentence really floats my boat so to speak, much to the bewilderment of my friends and family.