Join the club: Top tips for hosting a Clubhouse event
Top tips on hosting a Clubhouse event for businesses looking to take advantage of the current hype around the audio-only app and drive the conversation
An essential guide to working with a B2B PR agency
Bill Gates allegedly once said that if he was down to the last dollar of his marketing budget he’d spend it on PR. But what type of PR would he choose?
Webinar: PR best practices for technology startups
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
Operation vaccine: The biggest new product launch the world has ever seen
As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When a Lil’ Goat stole the show: A PR perspective on Christmas TV ads
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
Three ways to propel your tech PR outreach strategy to new heights
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
Technology PR: The essential skills required
The technology PR sector is an exciting place to be as COVID-19 accelerates the pace of digital transformation.
Immersive technology will change the future of business
Virtual reality (VR) has long held the spotlight when it comes to immersive technologies, and its show-stealing tendencies have only grown in recent months.
Personal PR checklist: vital tools to promote yourself
As our founder and CEO Victoria Usher explained in a recent article for the European Business Review, it’s vital for business leaders to raise their profile and work on their personal brand.
Research builds media relations in times of rapid change
The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.