The Covid-19 pandemic is a tragic affair, but there are positive developments emerging from the situation.
With unprecedented public health and economic measures causing a shockwave for businesses, communication is more important than ever.
Covid-19 is changing the way nearly all companies operate, whether that’s simply because their employees are working from home or because of a temporary downturn in business.
Stories have particular power in times of uncertainty. They offer connection, comfort, and hope for the future. Here is one about a company that looked ahead in the wake of turmoil.
If anyone was ever in any doubt about the value of communication, the Coronavirus lockdown has surely changed their minds.
Measuring PR success is notoriously difficult. Qualitative objectives are normally focused on building trust, reputation and brand awareness.
Pitching is a key skill for any PR professional, so it’s crucial to get it right. You could have the best story to offer, but it’s no good if you can’t capture a journalist’s interest in the first place.
For all the talk of social media displacing traditional channels in news consumption, television remains the primary platform, with 75% of UK adults regularly tuning in.
Audiences no longer consume TV in the traditional way, with two in five UK adults now considering on-demand video services to be their main way of watching TV and film.
It can be hard to find time in your schedule to meet with a journalist over a coffee (or a cocktail), but face-to-face meetings are essential if you want to develop a solid relationship and strong foundation with the media.