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Industry News | Technology Insights

In the fast-moving Technology space, change is constant. Never miss a beat with GingerMay’s take on the core trends and shifts to watch.

What businesses can do about digital pollution

What businesses can do about digital pollution

Given the huge part digital tools play in everyday operations and efficiency, addressing corporate digital pollution is no simple task — but, as with all challenges, the solution lies with a better understanding of the core issues and how to tackle them.

Driving the journey towards greater digital accessibility

Driving the journey towards greater digital accessibility

Global Accessibility Awareness Day (GAAD) highlights the need to increase digital accessibility and ensure online content is open to everyone, and its mission has proved especially critical amid the challenges of the past year

IAB H1 Programmatic Day: three key takeaways

IAB H1 Programmatic Day: three key takeaways

Hope was a key takeaway from the recent IAB H1 Programmatic Day webinar series, with an unmistakable undercurrent of optimism and opportunity about the digital advertising future and innovative new approaches.

Addressing climate change by degrees, not deadlines

Addressing climate change by degrees, not deadlines

Global forces are increasingly recognising the need for adaptation and coming together to address climate issues. But although these steps are positive, it’s vital to ensure emphasis on deadlines doesn’t eclipse the most important goal: limiting temperature increases.

Buoyancy and dynamism define the adtech market of 2021

Buoyancy and dynamism define the adtech market of 2021

Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?

How to avoid greenwashing on the path to sustainability

How to avoid greenwashing on the path to sustainability

Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.

Identity resolution: mapping the post-cookie landscape

Identity resolution: mapping the post-cookie landscape

Since the GDPR first raised online privacy standards, a wave of new regulations and restrictions has meant constant adaptation of how personal data is used — particularly when it comes to third-party cookies.

The future of sustainability in a world of remote working

The future of sustainability in a world of remote working

The world of work as we know it has already evolved in unforeseen ways, so as our lifestyles continue to adapt to our current situation, what positive action can businesses and employees take for the sustainable good?

Webinar: PR best practices for technology startups

Webinar: PR best practices for technology startups

What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.

Renewable energy tops the UK Government’s to-do list

Renewable energy tops the UK Government’s to-do list

The UK Government recently published The Ten Point Plan for a Green Industrial Revolution which highlights the importance of renewable energy generation, specifically offshore wind and low carbon hydrogen

The next stage in insurance industry innovation

The next stage in insurance industry innovation

The insurance industry has historically innovated around notable events. From the Great Fire of London sparking the idea for fire insurance in Britain in the 1660s and Japan’s swift industrialisation post-World War II popularising life insurance, to asbestos-related claims nearly bringing Lloyds of London to its knees in the 1990s, the industry has adapted to significant events and grown stronger.

Ecommerce and the Covid-19 effect

Ecommerce and the Covid-19 effect

Never has consumer behaviour shifted so quickly. Our daily routines, needs and priorities are changing at lightning speed as a result of the COVID-19 outbreak and our daily lives look very different to what they were a few weeks ago.

Gametech is levelling up

Gametech is levelling up

In-game advertising has been around since 1978, but until recently high technological barriers prevented advertisers and game developers from unlocking its potential.

Insurtech: Putting power back in consumer hands

Insurtech: Putting power back in consumer hands

Would we be more inclined to pay for insurance that doesn’t treat us all as equally susceptible to risk? There are insurtech providers and insurance companies banking on the answer being ‘yes’.

Will AI save or break the planet?

Will AI save or break the planet?

The dominant rhetoric around artificial intelligence (AI) is that humans are forging the agents of their own destruction.

Solving retail challenges with technology

Solving retail challenges with technology

With 78% of UK consumers using smartphones, laptops, and tablets to access the virtual high street – and online retailers such as Amazon expanding brick-and-mortar footprints in the U.S. – retailers are facing complex developments in business-to-consumer (B2C) relationships.

How can publishers win the fight against ad blocking?

How can publishers win the fight against ad blocking?

Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.

How can banking be brought to the bankless?

How can banking be brought to the bankless?

The UK and Europe are slowly moving towards becoming cashless societies. In comparison, emerging economies – where cash is a complex system ­– are already ahead of the game because they don’t have access to basic banking facilities.

10 unexpected blockchain facts

10 unexpected blockchain facts

Could it solve ad fraud? Will it help us to become GDPR compliant? Is it overhyped? We might not know the answer to many of the questions surrounding blockchain’s evolution just yet, but there are a few surprising facts we do have about the emerging technology and its various uses.

Tech 101: Bitcoin and Blockchain

Tech 101: Bitcoin and Blockchain

Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?

The murky dynamics of auction mechanics

The murky dynamics of auction mechanics

The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?

Tech 101: What is Net Neutrality?

Tech 101: What is Net Neutrality?

On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?

2017: the year of cyber crime

2017: the year of cyber crime

Unless you’ve renounced the media over the last few weeks, it will have been hard to miss the rapid flow of cyber attacks hitting the headlines.

The era of opportunity: Our key takeaways from Cannes Lions 2017

The era of opportunity: Our key takeaways from Cannes Lions 2017

Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.

Artificial intelligence and its limits in the workplace

The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the UK economy by 2035 – there is a more immediate and tangible concern. This anxiety relates to the impact these emerging technologies could have on employment if intelligent machines take over traditionally human roles.

BBC Three and the future of TV and video convergence

An inspired forward-looking move that anticipates the future of TV viewing, or a costly public relations mistake that will see audience numbers dwindle? Whatever the reality turns out to be, the decision to switch BBC Three from linear to online has certainly split opinion.

What is TV ad syncing?

TV is struggling to hold consumer attention. When ad breaks start, viewers typically pick up a second screen device – such as a smartphone or tablet – which can significantly decrease their focus on the TV.

Virgin Media Integrates Digital Element’s NetAcuity® IP Geolocation Technology into Virgin TV Anywhere

Virgin Media Integrates Digital Element’s NetAcuity® IP Geolocation Technology into Virgin TV Anywhere

LONDON, UK, 3 December 2013: Digital Element, the leading provider of IP geolocation intelligence technology, today announced that Virgin Media, the UK’s leading telecommunications and entertainment company, has implemented its NetAcuity Edge® IP geolocation technology to manage the geographic rights of the vast amount of content available online on the award-winning Virgin TV Anywhere service.

Casting the net in the mobile world

How obsession offers opportunity for all businesses operating in the mobile space. Last month I left my smart phone on the train and, as I watched it disappear into the distance…