Benefits of blockchain for businesses: Part two In the second of a two-part feature we look at the benefits of using...
In the fast-moving Technology space, change is constant. Never miss a beat with GingerMay’s take on the core trends and shifts to watch.
Connected TV Advertising Trends for 2023: Part two
Live sports broadcasts on streaming platforms are driving the growth in connected TV advertising.
Connected TV advertising trends for 2023: Part one
The connected TV (CTV) advertising market is growing – and so are the opportunities for brands.
Top 5 benefits of Digital-Out-of-Home advertising
From dynamic signage at shopping malls or grocery stores, to digital ads in train stations and airports, we explore the rise of Digital-Out-of-Home advertising
Blockchain 101: A guide to blockchain technology (Part 1)
In the first of a two-part feature we explore the fundamentals of blockchain, how it works, and address some misconceptions about blockchain technology.
6 ad tech trends that will dominate in 2023
Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake.
Fintech Trends 2022: Banking, Crypto, and Accounting Transformed
The fintech industry is thriving, but what’s next for the sector and the people who use its services? We took a look at the three top fintech trends of 2022.
How to be an inclusive leader
What does it really mean to be an inclusive leader? Here is our guide to key answers from media and advertising players at the latest Rise for Creativity event from Creative Equals.
Harnessing PR to accelerate growth in the dynamic adtech space
Sustained investment is one of the surest indicators of a flourishing industry. A recent flurry of mergers and acquisitions, funding rounds and initial public offerings (IPOs) points to booming times for ad tech.
The global pandemic accelerated digital innovation – but which tech is here to stay?
Our relationship with digital technology has altered dramatically. Technology has offered the means of achieving this across almost all sectors, so after more than a year of rapid innovation, which of these developments is here to stay?
What businesses can do about digital pollution
Given the huge part digital tools play in everyday operations and efficiency, addressing corporate digital pollution is no simple task — but, as with all challenges, the solution lies with a better understanding of the core issues and how to tackle them.
Driving the journey towards greater digital accessibility
Global Accessibility Awareness Day (GAAD) highlights the need to increase digital accessibility and ensure online content is open to everyone, and its mission has proved especially critical amid the challenges of the past year
IAB H1 Programmatic Day: three key takeaways
Hope was a key takeaway from the recent IAB H1 Programmatic Day webinar series, with an unmistakable undercurrent of optimism and opportunity about the digital advertising future and innovative new approaches.
Addressing climate change by degrees, not deadlines
Global forces are increasingly recognising the need for adaptation and coming together to address climate issues. But although these steps are positive, it’s vital to ensure emphasis on deadlines doesn’t eclipse the most important goal: limiting temperature increases.
Buoyancy and dynamism define the adtech market of 2021
Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
How to avoid greenwashing on the path to sustainability
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
Identity resolution: mapping the post-cookie landscape
Since the GDPR first raised online privacy standards, a wave of new regulations and restrictions has meant constant adaptation of how personal data is used — particularly when it comes to third-party cookies.
DOOH Marketing: Public spaces are still invaluable to brands
The impact of lockdowns has dramatically changed public spaces – and the digital out-of-home (DOOH) sector has adapted as a result. Digital marketing forecasts expect DOOH investment in particular to rise by 38.7% in 2021.
Econsultancy’s key digital marketing trends for 2021
Predicting the key digital marketing trends for 2021 might seem especially challenging, but Econsultancy’s founder, Ashley Friedlein is well-practised in holding a finger to the industry headwinds.
The future of sustainability in a world of remote working
The world of work as we know it has already evolved in unforeseen ways, so as our lifestyles continue to adapt to our current situation, what positive action can businesses and employees take for the sustainable good?
Webinar: PR best practices for technology startups
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
Setting the year in motion: Top tech trends for 2021
Welcome to 2021, where the outlook for the tech sector is strong. As a variety of emerging technologies come to fruition here are three key tech trends for the year ahead.
Renewable energy tops the UK Government’s to-do list
The UK Government recently published The Ten Point Plan for a Green Industrial Revolution which highlights the importance of renewable energy generation, specifically offshore wind and low carbon hydrogen
New Video Frontiers 2020: key highlights for CTV
Experts agree CTV has become more than just another buzzword. But while its potential is vast, there are still barriers that to overcome before the CTV revolution can begin.
Cleantech is making a comeback and this time it’s sustainable
After a short-lived surge in 2006, cleantech is making a comeback and investment in the sector is strong. Find out more about cleantech and the various categories it includes.
Gaming webinar part two: gamification and esports opportunities
Our CEO and Founder Victoria Usher recently co-hosted an Appetite Creative webinar entitled ‘How brands can level up their marketing strategies with gaming and esports.’
Advertising in esports: The new champion of engagement
If there’s one industry booming in the current climate it’s gaming, with audiences turning to video games for new forms of entertainment and interaction while spending more time at home.
Gaming webinar part one: Levelling-up brand marketing strategies
With the COVID-19 pandemic pushing the gaming sector into overdrive, the webinar explored the opportunities for brands to capitalise on the gaming boom and interact with growing audiences while they are highly engaged.
Webinar: the gaming opportunity brands should be seizing
Gaming growth has reached a new velocity during lockdown. As homebound consumers have reached for their consoles, PCs, tablets and smartphones, the sector has seen its popularity and profits boom.
Collective and artificial intelligence are better together
Artificial intelligence is no longer the stuff of science fiction movies, it is a thriving part of the technology sector and an integral element of our everyday lives.
Why immersion in video games is so strong
Interest in gaming is surging, with the number of people playing video games across the globe rising over 6% this year to reach 2.7 billion.
EdTech market growth is about more than the current pandemic
“EdTech is the next FinTech” — four years ago, this felt like a bold statement from David Bainbridge, CEO of Knowledgemotion. Now, it’s clear that optimism was well-founded.
Lessons from 2020: EdTech tools can future proof the classroom
Nobody is likely to forget 2020, not least the education sector, which has been turned upside down by the COVID-19 pandemic.
The next stage in insurance industry innovation
The insurance industry has historically innovated around notable events. From the Great Fire of London sparking the idea for fire insurance in Britain in the 1660s and Japan’s swift industrialisation post-World War II popularising life insurance, to asbestos-related claims nearly bringing Lloyds of London to its knees in the 1990s, the industry has adapted to significant events and grown stronger.
Gaming is emerging as a force for good amid COVID-19 disruption
Gaming was a multi-billion-dollar industry with millions of users before COVID-19, now its popularity has gone into hyperdrive.
Fintech companies can differentiate and thrive
Businesses across the globe are exercising caution as the Covid-19 pandemic impacts economic activity, but fintech is one sector that appears to be bucking the trend.
Ecommerce and the Covid-19 effect
Never has consumer behaviour shifted so quickly. Our daily routines, needs and priorities are changing at lightning speed as a result of the COVID-19 outbreak and our daily lives look very different to what they were a few weeks ago.
Watching TV: How Coronavirus is changing the channel
When the president of CBS famously claimed “TV is bigger than any story it reports,” he could never have foreseen the global pandemic that lay ahead.
Gametech is levelling up
In-game advertising has been around since 1978, but until recently high technological barriers prevented advertisers and game developers from unlocking its potential.
In-game advertising: They’re ads, Jim, but not as we know them
The global in-game advertising market is growing steadily by more than 10% each year, and the attraction of the channel for advertisers is clear.
Omnichannel retail comes top of the Christmas list
With Christmas fast approaching and retailers ramping up their festive offerings, predictions are inevitably emerging around how consumers will spend their money this year.
Insurtech: Putting power back in consumer hands
Would we be more inclined to pay for insurance that doesn’t treat us all as equally susceptible to risk? There are insurtech providers and insurance companies banking on the answer being ‘yes’.
How tech companies are powering the customer revolution in insurance
Amazon’s recent flirtationwith insurance may come as a surprise to some who primarily associate the brand with super-efficient buying and deliveries.
Will AI save or break the planet?
The dominant rhetoric around artificial intelligence (AI) is that humans are forging the agents of their own destruction.
Solving retail challenges with technology
With 78% of UK consumers using smartphones, laptops, and tablets to access the virtual high street – and online retailers such as Amazon expanding brick-and-mortar footprints in the U.S. – retailers are facing complex developments in business-to-consumer (B2C) relationships.
What can marketers learn from the Cambridge Analytica data breach?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
How can publishers win the fight against ad blocking?
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
How can banking be brought to the bankless?
The UK and Europe are slowly moving towards becoming cashless societies. In comparison, emerging economies – where cash is a complex system – are already ahead of the game because they don’t have access to basic banking facilities.
10 unexpected blockchain facts
Could it solve ad fraud? Will it help us to become GDPR compliant? Is it overhyped? We might not know the answer to many of the questions surrounding blockchain’s evolution just yet, but there are a few surprising facts we do have about the emerging technology and its various uses.
Tech 101: Bitcoin and Blockchain
Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?
The murky dynamics of auction mechanics
The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?
Tech 101: What is Net Neutrality?
On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?
Cybersecurity and the future of blockchain technology
If blockchain technology can do as much for cybersecurity as it has done for finance, the web may soon be a much safer place.
2017: the year of cyber crime
Unless you’ve renounced the media over the last few weeks, it will have been hard to miss the rapid flow of cyber attacks hitting the headlines.
The era of opportunity: Our key takeaways from Cannes Lions 2017
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.
The skills we mastered during Learning at Work Week
Organised by Campaign for Learning, Learning at Work Week is a yearly initiative that aims to highlight the importance and benefits of learning new skills at work.
Artificial intelligence and its limits in the workplace
The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the UK economy by 2035 – there is a more immediate and tangible concern. This anxiety relates to the impact these emerging technologies could have on employment if intelligent machines take over traditionally human roles.
From strength to strength: optimising team performance
Nobody can be equally good at everything – individual performance is fuelled by our unique skills.
Blockchain: three things you should know about this fintech mechanism
Hailed as the “biggest single advance in fintech of the past decade” by Vice President of Financial Services at CGI UK, Jerry Norton, the blockchain is the real brains behind tools such as bitcoin that are quietly driving a financial revolution.
BBC Three and the future of TV and video convergence
An inspired forward-looking move that anticipates the future of TV viewing, or a costly public relations mistake that will see audience numbers dwindle? Whatever the reality turns out to be, the decision to switch BBC Three from linear to online has certainly split opinion.
What is TV ad syncing?
TV is struggling to hold consumer attention. When ad breaks start, viewers typically pick up a second screen device – such as a smartphone or tablet – which can significantly decrease their focus on the TV.
Virgin Media Integrates Digital Element’s NetAcuity® IP Geolocation Technology into Virgin TV Anywhere
LONDON, UK, 3 December 2013: Digital Element, the leading provider of IP geolocation intelligence technology, today announced that Virgin Media, the UK’s leading telecommunications and entertainment company, has implemented its NetAcuity Edge® IP geolocation technology to manage the geographic rights of the vast amount of content available online on the award-winning Virgin TV Anywhere service.
Casting the net in the mobile world
How obsession offers opportunity for all businesses operating in the mobile space. Last month I left my smart phone on the train and, as I watched it disappear into the distance…