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Tag: ad blocking

Hand with 'stop ads' on

How can publishers win the fight against ad blocking?

Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.

London: Technology capital of Europe

Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking

Quantifying native ads: are they an example worth following?

In the face of consistent opposition, it’s usually time to consider a new tactic. At least, that is what many marketers are choosing to do in the midst of the ad-blocking saga, by adopting a new digital strategy designed to reduce disruption: native advertising. Hailed as tonic that will

The IAB takes action against the ad blocking nation

Action was the order of the day at the IAB’s ‘Ad blocking: The state of the Nation’ seminar last week. Determined to pin down the trickiest challenge ever to face the industry, the bureau gathered together ad tech providers, media giants and specialist lawyers for