The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
What can marketers learn from the Cambridge Analytica data breach?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
How can publishers win the fight against ad blocking?
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
GDPR Roundtable: The opportunity for change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.
IAB Engage 2017: What does the future hold for marketers?
Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime.
Mobile data: are trust issues limiting progress?
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded.
Your last-minute survival guide to dmexco 2017
Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way.
Advertising Week Europe 2017: The major themes
As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda.
London: Technology capital of Europe
Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.
Mobile World Congress 2017: Five elemental themes
“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do....
The Thriving State of Adtech
The start of 2016 heralded gloomy prophecies for the advertising technology market. Growth appeared to be slackening as the optimism that kept the sector buoyant gave way to general scepticism, VCs completed far fewer deals with adtech companies – dropping from 251 in 2014 to 127 in 2015 – and overall investment in the market declined. The value of public adtech company stocks also plummeted and several high-profile adtech businesses made cuts to their workforce.
Fraud: why digital advertisers shouldn’t be afraid
No one could say that the world’s attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social media platform to engage an estimated 7.4 million voters could be throwing away their precious budgets on bots.
Pokémon Go, a promising marketing opportunity?
For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go.
9 things we learned from Cannes Lions 2016
The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival.
Quantifying native ads: are they an example worth following?
In the face of consistent opposition, it’s usually time to consider a new tactic. At least, that is what many marketers are choosing to do in the midst of the ad-blocking saga, by adopting a new digital strategy designed to reduce disruption: native advertising.
Tech trends for 2016 according to GP Bullhound Research Roundtable
Earlier this month, the tech community gathered to hear the tech trends set to dominate the next 12 months at the GP Bullhound Research Roundtable, 2016. Covering key findings from the investment firm’s research report, the event provided an overview of the innovations poised to transform the industry.
Mobile takeover: What is the impact on digital strategy?
For years, digital soothsayers have predicted the second screen – mobile – would become the primary screen. And last year it finally happened. Time spent on mobile overtook PC, accounting for more than two hours each day. What’s more, mobile will become the main point of internet access for Generation Z within two years.