As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded.
Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or next year will be the year of programmatic TV, programmatic audio has been quietly and unobtrusively establishing itself as the next step on the path towards true omnichannel programmatic advertising.
In the face of consistent opposition, it’s usually time to consider a new tactic. At least, that is what many marketers are choosing to do in the midst of the ad-blocking saga, by adopting a new digital strategy designed to reduce disruption: native advertising.
The average UK consumer now spends 1 hour 20 minutes using social media each day. That’s double the time we spend eating.
For years, digital soothsayers have predicted the second screen – mobile – would become the primary screen. And last year it finally happened. Time spent on mobile overtook PC, accounting for more than two hours each day. What’s more, mobile will become the main point of internet access for Generation Z within two years.