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Tag: advertising technology

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GDPR Roundtable: The opportunity for change

  Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever. Hefty fines and repercussions await those failing to comply, but what opportunities will

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Mobile data: are trust issues limiting progress?

Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded. Last month’s session, Mobile Data: Cross-screen, Location, Privacy and more, took a close-up look at the trends and emerging technologies

Your last-minute survival guide to dmexco 2017

Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way. Travel Flights (and hotels for that matter) get booked up a long time in

The era of opportunity: Our key takeaways from Cannes Lions 2017

Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim

Artificial intelligence and its limits in the workplace

The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the

Advertising Week Europe 2017: The major themes

As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda. From brand safety and fake news to Brexit and the future of the agency, here are the main

Mobile World Congress 2017: Five elemental themes

“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do. It’s fundamental to our everyday lives.” Mobile World Congress 2017 ‘The Next Element’ was the official theme of Mobile World Congress 2017, which took place last week in Barcelona. Intended