Welcome to 2021, where the outlook for the tech sector is strong. As a variety of emerging technologies come to fruition here are three key tech trends for the year ahead.
Three ways to propel your tech PR outreach strategy to new heights
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
What can marketers learn from the Cambridge Analytica data breach?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
GDPR Roundtable: The opportunity for change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.
IAB Engage 2017: What does the future hold for marketers?
Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime.
Mobile data: are trust issues limiting progress?
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded.
Your last-minute survival guide to dmexco 2017
Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way.
The era of opportunity: Our key takeaways from Cannes Lions 2017
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.
Artificial intelligence and its limits in the workplace
The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the UK economy by 2035 – there is a more immediate and tangible concern. This anxiety relates to the impact these emerging technologies could have on employment if intelligent machines take over traditionally human roles.
Advertising Week Europe 2017: The major themes
As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda.
Mobile World Congress 2017: Five elemental themes
“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do....
Is cyber crime the price of connectivity and how can it be tackled?
Cyber crime is on the rise. With the Queen recently opening a National Cyber Security Centre (NCSC) intended to keep the UK safe from hackers, there’s no doubt the issue is being taken seriously. This move comes after reports that over the 12 months up to June 2016, the UK was hit by more than five million fraudulent and computer misuse incidents — making online fraud the most common crime in the country.
GingerMay’s take on Cannes Lions hot topics
When the global tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers, multi-million business deals were done, and the biggest issues and opportunities facing the industry were fiercely debated and deliberated.
Header bidding: What’s all the fuss about?
Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick.