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Tag: advertising technology

Mobile World Congress 2017: Five elemental themes

“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do. It’s fundamental to our everyday lives.” Mobile World Congress 2017 ‘The Next Element’ was the official theme of Mobile World Congress 2017, which took place last week in Barcelona. Intended

Is cyber crime the price of connectivity and how can it be tackled?

Cyber crime is on the rise. With the Queen recently opening a National Cyber Security Centre (NCSC) intended to keep the UK safe from hackers, there’s no doubt the issue is being taken seriously. This move comes after reports that over the 12 months up to June 2016, the UK was hit by more than five million fraudulent and computer misuse incidents — making online fraud the most common crime in the country.

GingerMay’s take on Cannes Lions hot topics

When the global tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers, multi-million business deals were done, and the biggest issues and opportunities facing the industry were fiercely debated and deliberated.

Header bidding: What’s all the fuss about?

Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick.