RESET 2021 gives the ad industry a boost of positivity
In January the Advertising Association, the IPA and ISBA joined forces for the first time in their collective histories to present RESET 2021
Operation vaccine: The biggest new product launch the world has ever seen
As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When a Lil’ Goat stole the show: A PR perspective on Christmas TV ads
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
Will Black Friday remain a key festive tradition?
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
What can marketers learn from the Cambridge Analytica data breach?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
How can publishers win the fight against ad blocking?
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
The murky dynamics of auction mechanics
The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?
The era of opportunity: Our key takeaways from Cannes Lions 2017
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.