Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime. Naturally, as many members of the audience listening to his speech at IAB Engage 2017 may have also considered, this led me to wonder what would this mean for brands
Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity. Unlike previous centuries, oil is not the resource powering this economic transformation. Instead, copious reserves of personal
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim
Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies. With awards recognising everything from the Best Use of New Technology
The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the
