IAB Engage 2017: What does the future hold for marketers?
Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime.
Data: Welcome to the new economy
Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity.
The era of opportunity: Our key takeaways from Cannes Lions 2017
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.
Festival of Media Global: Creativity and technology in synergy
Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies.
Artificial intelligence and its limits in the workplace
The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the UK economy by 2035 – there is a more immediate and tangible concern. This anxiety relates to the impact these emerging technologies could have on employment if intelligent machines take over traditionally human roles.