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Tag: augmented reality

Mobile World Congress 2017: Five elemental themes

“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do. It’s fundamental to our everyday lives.” Mobile World Congress 2017 ‘The Next Element’ was the official theme of Mobile World Congress 2017, which took place last week in Barcelona. Intended

Pokémon Go, a promising marketing opportunity?

For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go. Having already achieved more downloads in its launch week than any other app so far — and superseded