Tag: B2B

How PR companies can help manage workplace stress and cultivate a healthy work culture

As conversations around the future of work continue, companies are deciding which recent adaptations will stay and where pre-pandemic practices will return.

As Earth Day approaches, it’s a great time to consider how we can all reduce our carbon footprints. Although the latest UN report states some aspects of global warming are now irreversible, the Intergovernmental Panel on Climate Change (IPCC) declares there’s still time to avoid disaster; increasing the urgency to act now.

Environmental action has stepped up rapidly in the past 12 months, with the UK Government announcing its plans to reach net zero by 2050 and COP26 increasing global focus on the climate crisis. Finding the perfect partner that aligns with their vision can be challenging for greentech businesses, so we’re cutting through the noise with our helpful guide for finding the perfect PR agency.

For almost two years we have adapted our personal and working lives around COVID-19. Remote and hybrid working is now widely adopted and is shaping the future of work, however, face-to-face is now an option once again. Here are our top tips for meetings in 2022.

Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.

How we can save the planet - one meal at a time With sustainability at the heart of our values, GingerMay is always keen to learn how we can be greener. Across 2022, we’ve invited Caroline Burgess-Pike, founder of Eden Green PR, to run workshops

Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate

The rise of ‘phygital’: How retailers are using tech to modernise the high street Achieving a finely tuned balance between physical and digital experiences is essential for the future success of retail. As one of the areas most affected by pandemic disruption, the retail sector

The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown