Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.
How we can save the planet – one meal at a time With sustainability at the heart of our values, GingerMay is always keen to learn how we can be greener. Across 2022, we’ve invited Caroline Burgess-Pike, founder of Eden Green PR, to run workshops on options the team can explore for personal and planetary […]
Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate in four years, with over 25% of IPA Bellwether respondents […]
The rise of ‘phygital’: How retailers are using tech to modernise the high street Achieving a finely tuned balance between physical and digital experiences is essential for the future success of retail. As one of the areas most affected by pandemic disruption, the retail sector has seen rapid shifts in consumer habits — especially the […]
The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown impressive results when their messaging and creative achieve the perfect […]
Key takeaways from Mediatel’s Future of TV Advertising Global event According to leading broadcasters, agencies and tech companies at Mediatel’s Future of TV Advertising Global summit, the current media landscape is brimming with equal opportunities and challenges. While TV is more successful than ever; it’s also facing constantly rising viewer fragmentation. With the growing success […]
The Ad Net Zero report: Five actions for a sustainable ad industry Growing sustainability awareness has increased many industries’ focus on their environmental impact — and as the Ad Net Zero report shows, advertising has multiple challenges to tackle. Rough estimates indicate each IPA agency is contributing 84,000 tons of carbon dioxide (CO2) emissions each […]
Nations face down climate change together at COP26 This month saw the final week of the historic COP26 summit, a gathering of world leaders in Glasgow to discuss solutions to the climate crisis. After several years of accelerated natural disasters, the need for more direct action to stop climate change has come into sharper focus, […]
Mapping the marketing trends for 2021’s Golden Quarter Making the most of this year’s Golden Quarter is going to require smart manoeuvring. While appetite for shopping and connection with brands has stayed steady despite multiple waves of pandemic challenges, marketers looking to maximise success this festive season now face a highly mixed picture of trends […]
COP26: world leaders set the standards for a greener future For the first time since the Paris Agreement in 2015, world leaders convened in Glasgow to discuss their progress and next steps in the fight against climate change. The goal of the COP26 summit was to establish a trajectory that would bring global warming closer […]
The ‘Future of Media’ event: Four trends to watch out for Confidence in advertising is bouncing back. After the trials and tribulations of the last 18 months, the lessons learnt have made the industry more resilient, flexible, and creative. However, there was a cautiousness to this optimism at the recent Mediatel ‘Future of Media’ event. […]
Three tips for an agile business strategy Since March 2020, business leaders have had to handle change at a speed and scale that many have never experienced before. Regardless of size or sector, companies were faced with the uncertainty of not knowing their next steps. The impact of the global pandemic led companies to prioritise […]
Finding the right technologies to keep remote workers engaged This article originally appeared in Raconteur Our Founder and CEO, Victoria Usher recently shared her views with Raconteur on finding the right technologies to keep remote workers engaged. Victoria believes investment in technology can dismantle feelings there is “a primary group and a secondary group, as psychologically […]
In a recent interview with TechRound, our Founder and CEO, Victoria Usher, discusses her reason for founding GingerMay, the test of resilience we’ve seen over the pandemic and what the future holds for the agency.
With a boom in podcast popularity over the last 10 years, we examine how brands are engaging with the medium (and its audiences) as the podcasting boom picks up pace.
With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.
With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.
Few things consistently draw and engage audiences the way sport can; whether it’s live, televised, or increasingly, streamed. With brands keen to capitalise on the ‘Summer of Sport’, here are some of our favourite examples of how they’re using PR and marketing to do so.
Amazon Prime Day is back for another year in 2021, with consumers happier than ever to scour for the best deals from the safety of their homes.
Amazon Prime Day is back for another year in 2021, with consumers happier than ever to scour for the best deals from the safety of their homes.
Here are three takeaways from VideoWeek’s recent gaming and advertising conference, which explored some of the key topics surrounding in-game advertising
Sustained investment is one of the surest indicators of a flourishing industry. A recent flurry of mergers and acquisitions, funding rounds and initial public offerings (IPOs) points to booming times for ad tech.
Our relationship with digital technology has altered dramatically. Technology has offered the means of achieving this across almost all sectors, so after more than a year of rapid innovation, which of these developments is here to stay?
Given the huge part digital tools play in everyday operations and efficiency, addressing corporate digital pollution is no simple task — but, as with all challenges, the solution lies with a better understanding of the core issues and how to tackle them.
Global Accessibility Awareness Day (GAAD) highlights the need to increase digital accessibility and ensure online content is open to everyone, and its mission has proved especially critical amid the challenges of the past year
Hope was a key takeaway from the recent IAB H1 Programmatic Day webinar series, with an unmistakable undercurrent of optimism and opportunity about the digital advertising future and innovative new approaches.
Global forces are increasingly recognising the need for adaptation and coming together to address climate issues. But although these steps are positive, it’s vital to ensure emphasis on deadlines doesn’t eclipse the most important goal: limiting temperature increases.
Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
Since the GDPR first raised online privacy standards, a wave of new regulations and restrictions has meant constant adaptation of how personal data is used — particularly when it comes to third-party cookies.
Top tips on hosting a Clubhouse event for businesses looking to take advantage of the current hype around the audio-only app and drive the conversation
The impact of lockdowns has dramatically changed public spaces – and the digital out-of-home (DOOH) sector has adapted as a result. Digital marketing forecasts expect DOOH investment in particular to rise by 38.7% in 2021.
Hybrid events are the future of event marketing, combining the best of physical and virtual components to enable agility, affordability, expanded reach and enhanced interactivity.
The three key trends of programmatic audio, synchronised audio and interactive audio are driving digital audio advertising growth across radio, streaming platforms and podcasts
International Women’s Day is a global occasion to celebrate the social, economic, cultural and political achievements of women, and to take action to accelerate gender parity.
BBC drama Devs has proved that stories about quantum computing and complex technological advances can make for binge-worthy TV viewing.
While COVID-19 escalated connected TV (CTV) growth, the recent New Video Frontiers (NVF) Roadmap event highlighted industry evolution is on track for even greater advances.
Bill Gates allegedly once said that if he was down to the last dollar of his marketing budget he’d spend it on PR. But what type of PR would he choose?
The UK Government recently published The Ten Point Plan for a Green Industrial Revolution which highlights the importance of renewable energy generation, specifically offshore wind and low carbon hydrogen
After a short-lived surge in 2006, cleantech is making a comeback and investment in the sector is strong. Find out more about cleantech and the various categories it includes.