Three takeaways from VideoWeek’s gaming and advertising event
Here are three takeaways from VideoWeek’s recent gaming and advertising conference, which explored some of the key topics surrounding in-game advertising
Harnessing PR to accelerate growth in the dynamic adtech space
Sustained investment is one of the surest indicators of a flourishing industry. A recent flurry of mergers and acquisitions, funding rounds and initial public offerings (IPOs) points to booming times for ad tech.
The global pandemic accelerated digital innovation – but which tech is here to stay?
Our relationship with digital technology has altered dramatically. Technology has offered the means of achieving this across almost all sectors, so after more than a year of rapid innovation, which of these developments is here to stay?
What businesses can do about digital pollution
Given the huge part digital tools play in everyday operations and efficiency, addressing corporate digital pollution is no simple task — but, as with all challenges, the solution lies with a better understanding of the core issues and how to tackle them.
Driving the journey towards greater digital accessibility
Global Accessibility Awareness Day (GAAD) highlights the need to increase digital accessibility and ensure online content is open to everyone, and its mission has proved especially critical amid the challenges of the past year
IAB H1 Programmatic Day: three key takeaways
Hope was a key takeaway from the recent IAB H1 Programmatic Day webinar series, with an unmistakable undercurrent of optimism and opportunity about the digital advertising future and innovative new approaches.
Addressing climate change by degrees, not deadlines
Global forces are increasingly recognising the need for adaptation and coming together to address climate issues. But although these steps are positive, it’s vital to ensure emphasis on deadlines doesn’t eclipse the most important goal: limiting temperature increases.
Buoyancy and dynamism define the adtech market of 2021
Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
How to avoid greenwashing on the path to sustainability
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
Identity resolution: mapping the post-cookie landscape
Since the GDPR first raised online privacy standards, a wave of new regulations and restrictions has meant constant adaptation of how personal data is used — particularly when it comes to third-party cookies.