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Tag: brand

brand purpose

Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a business The significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues. But COVID-19 is elevating brand purpose to the top of the

DMEXCO 2020: Constant evolution of a digital-first world

DMEXCO 2020: Constant evolution of a digital-first world This year’s DMEXCO showed one thing hasn’t changed; the major industry event is still a vital forum for connection and collaboration between publishers, marketers, agencies, and ad tech vendors. But there were key differences too, aside from

What is the long-term future of physical offices?

What is the long-term future of physical offices? Almost overnight, many employees swapped office desks for workspaces closer to home. As the global situation remains ever-changing, it seems likely remote access will continue to be an everyday reality for the near term. But with the
Data Coding

How your brand reputation can survive a data breach

  In a data-driven world, personal information is of high value to both the brand and the individual. Unfortunately, cybercriminals also have their eyes on this most lucrative of assets too. From hospital records through to bank details, some of the most important features of