What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
If 2020 was the year of embracing remote working, 2021 will be about optimising remote leadership success; focusing on fine-internal and external communications for the virtual-centric climate, as well as aligning with Zoom-era protocols.
Data Privacy Day is just around the corner and is a global effort to raise awareness of the importance of protecting personal data among both businesses and consumers.
As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda.
Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.
Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at the right time.
When the global tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers, multi-million business deals were done, and the biggest issues and opportunities facing the industry were fiercely debated and deliberated.