What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
How business leaders can optimise remote working success
If 2020 was the year of embracing remote working, 2021 will be about optimising remote leadership success; focusing on fine-internal and external communications for the virtual-centric climate, as well as aligning with Zoom-era protocols.
Data Privacy Day: What businesses should consider
Data Privacy Day is just around the corner and is a global effort to raise awareness of the importance of protecting personal data among both businesses and consumers.
What can marketers learn from the Cambridge Analytica data breach?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
IP geolocation – a secret for marketing success
Geolocation is rising up the digital advertising agenda and there’s one reason why: mobile.