Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
Geolocation is rising up the digital advertising agenda and there’s one reason why: mobile. So vital is mobile to everyday life that smartphone separation anxiety — nomophobia — is now a recognised condition. In the last four years, mobile usage has increased over 300% and marketers are starting