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Tag: data

Data Coding

How your brand reputation can survive a data breach

  In a data-driven world, personal information is of high value to both the brand and the individual. Unfortunately, cybercriminals also have their eyes on this most lucrative of assets too. From hospital records through to bank details, some of the most important features of

Man typing on computer typing with GDPR locked symbol

GDPR Roundtable: The opportunity for change

  Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever. Hefty fines and repercussions await those failing to comply, but what opportunities will

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Data: Welcome to the new economy

Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity. Unlike previous centuries, oil is not the resource powering this economic transformation. Instead, copious reserves of personal

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Mobile data: are trust issues limiting progress?

Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded. Last month’s session, Mobile Data: Cross-screen, Location, Privacy and more, took a close-up look at the trends and emerging technologies

The era of opportunity: Our key takeaways from Cannes Lions 2017

Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim

From VR to data scarcity: the biggest trends of dmexco 2016

This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of the digiconomy’. The annual conference sees ad tech experts from across global markets gather to debate and decide the industry’s future. So what were the big topics of dmexco 2016? GingerMay

Is your marketing team GDPR ready?

“Data really powers everything that we do.” Jeff Weiner, CEO of LinkedIn. Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at