What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
If 2020 was the year of embracing remote working, 2021 will be about optimising remote leadership success; focusing on fine-internal and external communications for the virtual-centric climate, as well as aligning with Zoom-era protocols.
Data Privacy Day is just around the corner and is a global effort to raise awareness of the importance of protecting personal data among both businesses and consumers.
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
In a data-driven world, personal information is of high value to both the brand and the individual.
What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.
Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity.
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded.
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.
Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies.
This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of...
Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at the right time.