In January the Advertising Association, the IPA and ISBA joined forces for the first time in their collective histories to present RESET 2021
Forging ahead with cross-media measurement in 2021
The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
Three ways to propel your tech PR outreach strategy to new heights
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
What US election trends mean for the future of digital media
This year’s US presidential election was unlike any other, and brands and technology companies found themselves operating in a fast-evolving digital media environment. So, what does this mean for the future?
Shopping around the Christmas tree: key retail trends
Despite the uncertain climate, UK consumers seem determined to have a very merry Christmas this year, with 75% of 18-34-year-olds feeling seasonal activities are more important than ever.
New Video Frontiers 2020: key highlights for CTV
Experts agree CTV has become more than just another buzzword. But while its potential is vast, there are still barriers that to overcome before the CTV revolution can begin.
Three ways to embed brand purpose into a business
Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.
How businesses can harness research to power smarter PR
How businesses can harness research to power smarter PRGenerating the latest industry data offers more than just increased agility.
DMEXCO 2020: Constant evolution of a digital-first world
This year’s DMEXCO showed one thing hasn’t changed; the major industry event is still a vital forum for connection and collaboration between publishers, marketers, agencies, and ad tech vendors…
What is the long-term future of physical offices?
Almost overnight, many employees swapped office desks for workspaces closer to home…
What can marketers learn from the Cambridge Analytica data breach?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
GDPR Roundtable: The opportunity for change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.
IAB Engage 2017: What does the future hold for marketers?
Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime.
Your last-minute survival guide to dmexco 2017
Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way.
Festival of Media Global: Creativity and technology in synergy
Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies.
Programmatic audio: The next step towards omnichannel
Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or next year will be the year of programmatic TV, programmatic audio has been quietly and unobtrusively establishing itself as the next step on the path towards true omnichannel programmatic advertising.
Advertising Week Europe 2017: The major themes
As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda.
London: Technology capital of Europe
Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.
Is cyber crime the price of connectivity and how can it be tackled?
Cyber crime is on the rise. With the Queen recently opening a National Cyber Security Centre (NCSC) intended to keep the UK safe from hackers, there’s no doubt the issue is being taken seriously. This move comes after reports that over the 12 months up to June 2016, the UK was hit by more than five million fraudulent and computer misuse incidents — making online fraud the most common crime in the country.
Header bidding: What’s all the fuss about?
Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick.
IP geolocation – a secret for marketing success
Geolocation is rising up the digital advertising agenda and there’s one reason why: mobile.