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Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.

GDPR Roundtable: The opportunity for change

GDPR Roundtable: The opportunity for change

Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.

Your last-minute survival guide to dmexco 2017

Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way.

Programmatic audio: The next step towards omnichannel

Programmatic audio: The next step towards omnichannel

Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or next year will be the year of programmatic TV, programmatic audio has been quietly and unobtrusively establishing itself as the next step on the path towards true omnichannel programmatic advertising.

London: Technology capital of Europe

Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.

Is cyber crime the price of connectivity and how can it be tackled?

Is cyber crime the price of connectivity and how can it be tackled?

Cyber crime is on the rise. With the Queen recently opening a National Cyber Security Centre (NCSC) intended to keep the UK safe from hackers, there’s no doubt the issue is being taken seriously. This move comes after reports that over the 12 months up to June 2016, the UK was hit by more than five million fraudulent and computer misuse incidents — making online fraud the most common crime in the country.

Header bidding: What’s all the fuss about?

Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick.