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Tag: digital advertising

brand purpose

Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a business The significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues. But COVID-19 is elevating brand purpose to the top of the

DMEXCO 2020: Constant evolution of a digital-first world

DMEXCO 2020: Constant evolution of a digital-first world This year’s DMEXCO showed one thing hasn’t changed; the major industry event is still a vital forum for connection and collaboration between publishers, marketers, agencies, and ad tech vendors. But there were key differences too, aside from

What is the long-term future of physical offices?

What is the long-term future of physical offices? Almost overnight, many employees swapped office desks for workspaces closer to home. As the global situation remains ever-changing, it seems likely remote access will continue to be an everyday reality for the near term. But with the
Man typing on computer typing with GDPR locked symbol

GDPR Roundtable: The opportunity for change

  Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever. Hefty fines and repercussions await those failing to comply, but what opportunities will

Your last-minute survival guide to dmexco 2017

Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way. Travel Flights (and hotels for that matter) get booked up a long time in

Programmatic audio: The next step towards omnichannel

[et_pb_section fb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text”] Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year,

Advertising Week Europe 2017: The major themes

As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda. From brand safety and fake news to Brexit and the future of the agency, here are the main