Technology PR: The essential skills required
The technology PR sector is an exciting place to be as COVID-19 accelerates the pace of digital transformation.
Webinar: the gaming opportunity brands should be seizing
Gaming growth has reached a new velocity during lockdown. As homebound consumers have reached for their consoles, PCs, tablets and smartphones, the sector has seen its popularity and profits boom.
Collective and artificial intelligence are better together
Artificial intelligence is no longer the stuff of science fiction movies, it is a thriving part of the technology sector and an integral element of our everyday lives.
Immersive technology will change the future of business
Virtual reality (VR) has long held the spotlight when it comes to immersive technologies, and its show-stealing tendencies have only grown in recent months.
Why immersion in video games is so strong
Interest in gaming is surging, with the number of people playing video games across the globe rising over 6% this year to reach 2.7 billion.
As charity events go virtual, what’s next for the sector?
The recent upsurge in digital transformation has made an impact to businesses across the board, and the third sector is no exception.
Personal PR checklist: vital tools to promote yourself
As our founder and CEO Victoria Usher explained in a recent article for the European Business Review, it’s vital for business leaders to raise their profile and work on their personal brand.
Research builds media relations in times of rapid change
The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.
The first ever virtual boat race: a collaboration story
Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating an inclusive event: a rowing race where many different people were united in competition.
Why SEO is so important at this exceptional time
Search engine optimisation – or SEO – is a vital part of a business’ digital marketing strategy at any time, but it is particularly crucial during the unique circumstances surrounding COVID-19.