Tag: Event

Gaming webinar part one: Levelling-up brand marketing strategies As CEO and Founder of a specialist technology PR agency, our very own Victoria Usher was ideally placed to co-host a recent Appetite Creative webinar entitled ‘How brands can level up their marketing strategies with gaming and

Why greater agility will build a brighter marketing future As lockdown eases, the time has come to move forward. But after months of instability, views on what the marketing future will bring remain uncertain. While some studies show historic lows for spend and optimism —

Technology PR: The essential skills required The technology PR sector is an exciting place to be as COVID-19 accelerates the pace of digital transformation. A McKinsey article recently expressed: “The COVID-19 crisis seemingly provides a sudden glimpse into a future world, one in which digital

Webinar: the gaming opportunity brands should be seizing Gaming growth has reached a new velocity during lockdown. As homebound consumers have reached for their consoles, PCs, tablets and smartphones, the sector has seen its popularity and profits boom. According to NewZoo, current global revenue estimates

Collective and artificial intelligence are better together Artificial intelligence is no longer the stuff of science fiction movies, it is a thriving part of the technology sector and an integral element of our everyday lives. The global artificial intelligence software market is expected to reach

Immersive technology will change the future of business Virtual reality (VR) has long held the spotlight when it comes to immersive technologies, and its show-stealing tendencies have only grown in recent months. Rising consumer uptake has driven speculation that the age of mainstream VR adoption

Why immersion in video games is so strong Interest in gaming is surging, with the number of people playing video games across the globe rising over 6% this year to reach 2.7 billion. While we’re still a long way from the societies depicted in films

As charity events go virtual, what’s next for the sector? The recent upsurge in digital transformation has made an impact to businesses across the board, and the third sector is no exception. As COVID-19 has upturned normal life, non-profit leaders have quickly harnessed digital capabilities:

Personal PR checklist: vital tools to promote yourself As our founder and CEO Victoria Usher explained in a recent article for the European Business Review, it’s vital for business leaders to raise their profile and work on their personal brand. The perception of a business

Research builds media relations in times of rapid change The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty. The ever-changing