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Tag: Event

The first ever virtual boat race: a collaboration story

The first ever virtual boat race: a collaboration story Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating
Why SEO is so important

Why SEO is so important at this exceptional time

Why SEO is so important at this exceptional time Search engine optimisation – or SEO – is a vital part of a business’ digital marketing strategy at any time, but it is particularly crucial during the unique circumstances surrounding COVID-19. A recent survey reveals two-thirds
Virtual events

Virtual events create lasting connections

Your attendees are waiting to join: Virtual events create lasting connections The beginning of June usually sees the great and the good of the media and marketing world preparing for Cannes Lions and relishing the thought of soaking up the sunshine on La Croisette. This
Technology

Is this the real life? Is this technology?

Is this the real life? Is this technology? The lines between online and offline continue to blur as technology becomes increasingly integrated into real-world activities, augmenting all aspects of business and everyday life. As a B2B technology PR agency, we’re seeing first-hand how the COVID-19
What makes a story newsworthy?

The TRUTH about what makes a story newsworthy

The TRUTH about what makes a story newsworthy  Just as beauty is in the eye of the beholder, newsworthiness is largely in the mind of the journalist. Put bluntly, a story is only newsworthy if a journalist is willing to cover it. This of course
Programmatic is getting better at hitting the target.

COVID-19 hasn’t stalled programmatic but how can it be optimised?

COVID-19 hasn’t stalled programmatic but how can it be optimised? Coronavirus has changed many aspects of online advertising, but passion for programmatic remains strong. In fact, research from the Internet Advertising Bureau (IAB) shows that far from derailing programmatic, the pandemic has seen more spend
The EdTech market is developing rapidly.

EdTech market growth is about more than the current pandemic

EdTech market growth is about more than the current pandemic “EdTech is the next FinTech” — four years ago, this felt like a bold statement from David Bainbridge, CEO of Knowledgemotion. Now, it’s clear that optimism was well founded. Last year, investment in educational technology
remote working

Remote working will be fast-tracked by COVID-19

Remote working will be fast-tracked by COVID-19 Back in 2014, business leaders at the Global Leadership Summit in London were confident remote working would be the norm by 2020. A third of them believed that – by now – half of their full-time workforce would