Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?
The average UK consumer now spends 1 hour 20 minutes using social media each day. That’s double the time we spend eating. Brands are responding to the power of social to retain the attention of increasingly distracted audiences, with UK social media ad spend rising
Growth hacking – a technology-based marketing strategy for early start up businesses – is rapidly becoming part of Silicon Valley culture and experienced growth hackers are in high demand. But is a growth hacker a distinct role with a unique skillset or is it simply a
As Facebook celebrates its tenth birthday, we take a look at the revolutionary social network from its university roots to the multi-billion dollar company it is today.