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Tag: global PR agency

Data Coding

How your brand reputation can survive a data breach

  In a data-driven world, personal information is of high value to both the brand and the individual. Unfortunately, cybercriminals also have their eyes on this most lucrative of assets too. From hospital records through to bank details, some of the most important features of

Your last-minute survival guide to dmexco 2017

Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way. Travel Flights (and hotels for that matter) get booked up a long time in

PR 101: How to become a national treasure

In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery. Competition for column inches has never been so fierce. National journalists are sent thousands of emails from PRs and entrepreneurs offering their expertise every

The era of opportunity: Our key takeaways from Cannes Lions 2017

Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim

The skills we mastered during Learning at Work Week

Organised by Campaign for Learning, Learning at Work Week is a yearly initiative that aims to highlight the importance and benefits of learning new skills at work. As a global PR agency, we are always on the lookout for unique ways to keep the team

Bringing attribution to the forefront

Given the recent focus on transparency and brand safety scandals, it’s safe to say attribution may have slipped off the radar for some in the adtech industry. It was refreshing, therefore, to get a recap on this equally as important corner of adtech at a