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Tag: header bidding

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The murky dynamics of auction mechanics

The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?

From VR to data scarcity: the biggest trends of dmexco 2016

This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of the digiconomy’. The annual conference sees ad tech experts from across global markets gather to debate and decide the industry’s future. So what were the big topics of dmexco 2016? GingerMay

Header bidding: What’s all the fuss about?

Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick. So what’s so great about this emerging technology and why