The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?
From VR to data scarcity: the biggest trends of dmexco 2016
This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of...
Header bidding: What’s all the fuss about?
Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick.