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Tag: IAB

From VR to data scarcity: the biggest trends of dmexco 2016

This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of the digiconomy’. The annual conference sees ad tech experts from across global markets gather to debate and decide the industry’s future. So what were the big topics of dmexco 2016? GingerMay

The IAB takes action against the ad blocking nation

Action was the order of the day at the IAB’s ‘Ad blocking: The state of the Nation’ seminar last week. Determined to pin down the trickiest challenge ever to face the industry, the bureau gathered together ad tech providers, media giants and specialist lawyers for