Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival. As we look back at the latest gathering of creative visionaries from the world’s largest tech hubs in London,
Growth hacking – a technology-based marketing strategy for early start up businesses – is rapidly becoming part of Silicon Valley culture and experienced growth hackers are in high demand. But is a growth hacker a distinct role with a unique skillset or is it simply a
As Facebook celebrates its tenth birthday, we take a look at the revolutionary social network from its university roots to the multi-billion dollar company it is today.