The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.

The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies.