What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery.
Organised by Campaign for Learning, Learning at Work Week is a yearly initiative that aims to highlight the importance and benefits of learning new skills at work.
Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was.
No one could say that the world’s attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social media platform to engage an estimated 7.4 million voters could be throwing away their precious budgets on bots.
The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival.