The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
Have you ever clicked on a news story, only to realise that you’ve been hoodwinked by a scam? You’re not alone; fake news has unwittingly become part of our everyday lives, though very few of us know what it actually is nor the impact it can have. So how can we define, identify, and tackle fake news?
Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies.