Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded.
For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go.
The average UK consumer now spends 1 hour 20 minutes using social media each day. That’s double the time we spend eating.
Earlier this month, the tech community gathered to hear the tech trends set to dominate the next 12 months at the GP Bullhound Research Roundtable, 2016. Covering key findings from the investment firm’s research report, the event provided an overview of the innovations poised to transform the industry.
For years, digital soothsayers have predicted the second screen – mobile – would become the primary screen. And last year it finally happened. Time spent on mobile overtook PC, accounting for more than two hours each day. What’s more, mobile will become the main point of internet access for Generation Z within two years.
Geolocation is rising up the digital advertising agenda and there’s one reason why: mobile.