Tag: PR

Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate

The rise of ‘phygital’: How retailers are using tech to modernise the high street Achieving a finely tuned balance between physical and digital experiences is essential for the future success of retail. As one of the areas most affected by pandemic disruption, the retail sector

The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown

Key takeaways from Mediatel’s Future of TV Advertising Global event According to leading broadcasters, agencies and tech companies at Mediatel’s Future of TV Advertising Global summit, the current media landscape is brimming with equal opportunities and challenges. While TV is more successful than ever; it’s

The Ad Net Zero report: Five actions for a sustainable ad industry Growing sustainability awareness has increased many industries’ focus on their environmental impact — and as the Ad Net Zero report shows, advertising has multiple challenges to tackle. Rough estimates indicate each IPA agency

Nations face down climate change together at COP26 This month saw the final week of the historic COP26 summit, a gathering of world leaders in Glasgow to discuss solutions to the climate crisis. After several years of accelerated natural disasters, the need for more direct

Mapping the marketing trends for 2021’s Golden Quarter Making the most of this year’s Golden Quarter is going to require smart manoeuvring. While appetite for shopping and connection with brands has stayed steady despite multiple waves of pandemic challenges, marketers looking to maximise success this

COP26: world leaders set the standards for a greener future For the first time since the Paris Agreement in 2015, world leaders convened in Glasgow to discuss their progress and next steps in the fight against climate change. The goal of the COP26 summit was

The ‘Future of Media’ event: Four trends to watch out for Confidence in advertising is bouncing back. After the trials and tribulations of the last 18 months, the lessons learnt have made the industry more resilient, flexible, and creative.  However, there was a cautiousness to

Three tips for an agile business strategy Since March 2020, business leaders have had to handle change at a speed and scale that many have never experienced before. Regardless of size or sector, companies were faced with the uncertainty of not knowing their next steps.