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Tag: programmatic

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The murky dynamics of auction mechanics

The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?

Bringing attribution to the forefront

Given the recent focus on transparency and brand safety scandals, it’s safe to say attribution may have slipped off the radar for some in the adtech industry. It was refreshing, therefore, to get a recap on this equally as important corner of adtech at a

Programmatic audio: The next step towards omnichannel

[et_pb_section fb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text”] Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year,

Header bidding: What’s all the fuss about?

Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick. So what’s so great about this emerging technology and why

Mobile takeover: What is the impact on digital strategy?

For years, digital soothsayers have predicted the second screen – mobile – would become the primary screen. And last year it finally happened. Time spent on mobile overtook PC, accounting for more than two hours each day. What’s more, mobile will become the main point