In a data-driven world, personal information is of high value to both the brand and the individual.
What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
GingerMay PR has been recognised with two Gold Stevie® Awards for Fastest Growing Company of the Year and Women-Run Workplace of the Year in the Advertising, Marketing, Public Relations and Business category.
In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery.
Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was.
Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at the right time.
Nobody can be equally good at everything – individual performance is fuelled by our unique skills.
The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival.
An inspired forward-looking move that anticipates the future of TV viewing, or a costly public relations mistake that will see audience numbers dwindle? Whatever the reality turns out to be, the decision to switch BBC Three from linear to online has certainly split opinion.