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Tag: public relations

Data Coding

How your brand reputation can survive a data breach

  In a data-driven world, personal information is of high value to both the brand and the individual. Unfortunately, cybercriminals also have their eyes on this most lucrative of assets too. From hospital records through to bank details, some of the most important features of

PR 101: How to become a national treasure

In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery. Competition for column inches has never been so fierce. National journalists are sent thousands of emails from PRs and entrepreneurs offering their expertise every

A week on the New York tech PR scene

Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was. Global PR agency With an increasing number of international clients using GingerMay’s technology PR services across global markets,

Is your marketing team GDPR ready?

“Data really powers everything that we do.” Jeff Weiner, CEO of LinkedIn. Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at

From strength to strength: optimising team performance

Nobody can be equally good at everything – individual performance is fuelled by our unique skills. Optimising strengths in any workplace can be extremely beneficial, increasing employee engagement by up to 73%, which in turn inspires customer loyalty and boosts profits. Fostering a greater awareness of strengths is particularly

9 things we learned from Cannes Lions 2016

The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival. As we look back at the latest gathering of creative visionaries from the world’s largest tech hubs in London,

BBC Three and the future of TV and video convergence

An inspired forward-looking move that anticipates the future of TV viewing, or a costly public relations mistake that will see audience numbers dwindle? Whatever the reality turns out to be, the decision to switch BBC Three from linear to online has certainly split opinion. In