The average UK consumer now spends 1 hour 20 minutes using social media each day. That’s double the time we spend eating.
Mobile takeover: What is the impact on digital strategy?
For years, digital soothsayers have predicted the second screen – mobile – would become the primary screen. And last year it finally happened. Time spent on mobile overtook PC, accounting for more than two hours each day. What’s more, mobile will become the main point of internet access for Generation Z within two years.