Skip links

Tag: social media

Image of man holding a burning newspaper

What is fake news and how do you spot it?

Have you ever clicked on a news story, only to realise that you’ve been hoodwinked by a scam? You’re not alone; fake news has unwittingly become part of our everyday lives, though very few of us know what it actually is nor the impact it can have. So how can we define, identify, and tackle fake news?

Fraud: why digital advertisers shouldn’t be afraid

No one could say that the world’s attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social media platform

Social media: Making it work for your business

The average UK consumer now spends 1 hour 20 minutes using social media each day. That’s double the time we spend eating. Brands are responding to the power of social to retain the attention of increasingly distracted audiences, with UK social media ad spend rising

Growth hacker: distinct role or tech-savvy marketer?

Growth hacking – a technology-based marketing strategy for early start up businesses – is rapidly becoming part of Silicon Valley culture and experienced growth hackers are in high demand. But is a growth hacker a distinct role with a unique skillset or is it simply a