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Tag: social responsibility

Shopping around the Christmas tree: key retail trends

Shopping around the Christmas tree: key retail trends Despite the uncertain climate, UK consumers seem determined to have a very merry Christmas this year, with 75% of 18-34-year-olds feeling seasonal activities are more important than ever. After all, as Band-Aid famously sang, “at Christmas time,
brand purpose

Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a business The significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues. But COVID-19 is elevating brand purpose to the top of the

How businesses can harness research to power smarter PR

How businesses can harness research to power smarter PR Generating the latest industry data offers more than just increased agility. While it’s true that the businesses behind innovative research are better positioned to keep pace with evolving customer needs, market conditions and news stories in

DMEXCO 2020: Constant evolution of a digital-first world

DMEXCO 2020: Constant evolution of a digital-first world This year’s DMEXCO showed one thing hasn’t changed; the major industry event is still a vital forum for connection and collaboration between publishers, marketers, agencies, and ad tech vendors. But there were key differences too, aside from

What is the long-term future of physical offices?

What is the long-term future of physical offices? Almost overnight, many employees swapped office desks for workspaces closer to home. As the global situation remains ever-changing, it seems likely remote access will continue to be an everyday reality for the near term. But with the