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Tag: start-up

London: Technology capital of Europe

Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking

A week on the New York tech PR scene

Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was. Global PR agency With an increasing number of international clients using GingerMay’s technology PR services across global markets,

Growth hacker: distinct role or tech-savvy marketer?

Growth hacking – a technology-based marketing strategy for early start up businesses – is rapidly becoming part of Silicon Valley culture and experienced growth hackers are in high demand. But is a growth hacker a distinct role with a unique skillset or is it simply a